“No. Way.” That was our exact reaction when FOREO broke the news about their technical glitch that happened over last week’s Black Friday sales.
On Friday, 29 November, a system glitch allowed Black Friday shoppers to purchase their iconic UFO smart masking device for a jawdropping price of 9.99 USD (14 SGD) — which comes as a fraction of its actual retail price of 279 USD (408SGD)! A whopping 96% discount.
The glitch has been said to have lasted for a span of 2 hours across 50 countries globally, which has generated 38,575 sales of the UFO devices, with an incurred loss of over 10 million USD. The Swedish skin tech brand has also reported that almost 20 UFOs were being sold per second around the globe when the website was at its peak into the first hour of the sale. In fact, we’re surprised that the website didn’t even crash!
As of this morning at 8 AM, the brand has released a statement confirming that they will honour all Black Friday sales made last weekend despite its system glitch. So if you did make a purchase during the system’s fault, then you’d be well on your way to receiving your UFO real soon.