ETUDE Collaborates With Local Jewellery Brand By Invite Only For A New Makeup Collection

With makeup inspirations changing from season to season, finding the right products to match is a tough situation that we usually face — considering we’re given an abundance of options to choose from. But think of it this way — it’s also an opportunity to explore and discover new colour palettes that we wouldn’t reach out for. Agree?

As the leaves and landscapes start to change, we’re looking over to ETUDE’s latest collection to update our eye looks with.

After a long hiatus, beauty brands are back and like ETUDE, they’re bringing a full suite of seasonal-themed eyeshadow palettes — Tulip Day, Maple Road, and Chilly Moon — these feature a 9-pan eyeshadow design imbued with a wide range of colours to bring life and add depth to your lids.

But it doesn’t end there, in fact, in this exciting new launch, ETUDE has collaborated with local jewellery brand, By Invite Only, to bring you exclusive sets that come with matching accessories. Representing the different seasons of the makeup palette, these accessories have been designed to complement the three unique palettes. Find By Invite Only’s drops and dainty necklaces made with freshwater pearls and dazzling crystals to get you in the mood for the season.


Bring a playful dose of colour to your wardrobe with this cheery Tulip Day palette. Not only do these pink and coral hues remind us of the sweet Spring-Summer blooms, but this palette is also the perfect go-to for radiating flirty and romantic vibes. To pair it with, the set also comes with the delicate tulip necklace from By Invite Only that features a simple yet elegant design — a perfect match for minimalists.

The Spring-Summer Fever Set which includes the Tulip Day palette and By Invite Only Tulip Necklace ($69.90) will be available on Shopee from 8 June onwards. Individual palettes are priced at $34.90.


When the Fall comes, there’s no better way to dress your lids than with this Maple Road palette. Inspired by the autumn leaves that give way to the cold breath of winter, the palette comprises of 9 warm brown hues that are subtle enough for everyday use and still apt for a long-awaited date night.

As for the accessories that come with the set, you will find a pair of gold maple leaf earrings. Not only are they eye-catching but they also make the right statement jewels for the season.

The Autumn Lovin’ Set which includes the Maple Road palette and By Invite Only Gold Maple Lead Earrings ($69.90) will be available on Shopee from 8 June onwards. Individual palettes are priced at $34.90.


‘Winter is coming’. And while that rings a bell, this palette is inspired by the cool melancholic winter nights. While bright and vibrant tones get their attention in obvious ways, there’s nothing like a dark and sultry eyeshadow palette to quietly command it. With glittery and shimmery shades, the Chilly Moon palette will have your lids sparkling all day long.

To complete the look, the Winter Bliss set also features a pair of gold crescent earrings that are aptly designed to elevate and take your look from day to night.

The Winter Bliss Set which includes the Chilly Moon palette and By Invite Only Gold Crescent Earrings ($69.90) will be available on Shopee from 8 June onwards. Individual palettes are priced at $34.90.


The ETUDE x By Invite Only Collection will be available on Shopee from 8 June onwards. Each set is priced at $69.90 and individual palettes are priced at $34.90 each.