PUMA has unveiled a five-piece footwear lineup dubbed the Unity Collection, that highlights how sports unite people from across the world. The PUMA sneakers in this collection all come rendered in a black or white base to emphasise the vibrant details adapted from the designs of international flags.
Left to Right: RS-2K The Unity Collection Trainers ($199), Future Rider The Unity Collection Trainers ($159).
The RS-2K sneaker stands out in particular, with a futuristic silhouette featuring a blue tongue, muted black suede panels, and a red with yellow heel sole grip. PUMA classics such as the Future Rider trainers are also revisited to include this collection’s exclusive colourway.
Top to Bottom: Cali Sport The Unity Collection Women’s Trainers ($159), The Unity Collection Ralph Sampson Signature Trainers ($149).
Rounding up the sneaker-pack are PUMA’s high-performance Ralph Sampson, RS-X, and Cali Sport. There’s also a selection of sportswear separates and accessories as well.
Above: The PUMA Unity Collection ad campaign featuring the sportswear separates (PRICE FROM $45 TO $119) launched with its exclusive sneaker pack.
In a press statement, PUMA’s Global Director of Brand and Marketing, Adam Petrick says, “Now more than ever, we recognise that sport plays a critical role as a unifying force in our world. As a brand and with our athletes and ambassadors, we are one team, united in sport, together for good. During these unparalleled times, we need to be united – because we know that we are much stronger together than apart.”
As part of this latest launch, PUMA has also pledged USD 200,000 in donations to the United Nations COVID-19 Solidarity Response Fund to aid the ongoing efforts by the World Health Organisation in managing the global pandemic.
The PUMA Unity Collection is now available online and in-stores islandwide.