TikTok Stars Charli and Dixie D’Amelio Reveal Their New Gen Z Makeup Line With Morphe

If you’ve been on TikTok, then you would have come across Charli and Dixie D’Amelio with their viral dance videos that have been circling ’round the Internet over the last couple of months. Model-singer Dixie, 18, and dancer Charli, 16, have a large following of 30.5 million and 73.4 million respectively on TikTok. Be it singing, modelling or dancing, the Gen Z sisters are teaming up for one of the most highly anticipated launches this year.


@morpheofficial #morphe2foryou #morphe2 #morphe2xcharlidixie i cant wait for you guys to see the collection!

♬ original sound – charlidamelio

You got that right — the Connecticut-born sisters are making their first foray into the world of beauty with their new Gen Z makeup line with Morphe. As part of the launch of Morphe 2, also known as a sub-brand of Morphe, the line is focused on keeping their makeup fuss-free, light and easy-to-use — it’s basically a beginner-friendly guide for those who are new with makeup.

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As far as we know, the upcoming collection that’s set to debut on July 30 on Morphe’s official website, will comprise of a hydrating tint that will be available in 20 different shades, a multi-functional eye and face gloss, as well as lip oils and jelly eye shimmers, to add the right amount of shimmer and sparkle to your look. This is in line with the sisters’ approach to beauty where they walk the line between something that’s fun and natural. Additionally, the collection will also include a set of makeup brushes too.

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According to an interview done with Allure, Charli mentioned that “With Morphe, we’re working together to show that you are beautiful, with or without makeup,” hence, reemphasising the brand’s mission of promoting self-acceptance and embracing one’s relationship with makeup.


The Morphe 2 Collection by Charli and Dixie D’Amelio will be launching on MORPHE.COM on July 30.

Banner Courtesy: Morphe