With social distancing measures still in place, it has really been a while since our last mass social gathering, whether that’s a full-fledged concert, partying with friends at a club, or attending brand events and launches. Not to be deterred, luxury brand Lancôme is presenting their next interesting concept — their virtual flagship experience, a 3D space that’s a global first and exclusive to Singapore, which goes live from 28 August to 20 September 2020.
Launched to celebrate the famed Lancôme Advanced Génifique Youth Activating serum, the #LiveYourStrength Virtual Flagship is an immersive, unique experience — segmented into 5 distinct zones — where you get to discover the brand’s 2019-updated, patented skincare item that’s all about microbiome science. This time, they’re not just pushing the frontiers of skincare; Lancôme is giving us a 3D augmented reality shopping experience that you can experience from the comfort of your home.
Here’s a quick look at the various zones:
1. DISCOVER
At the “store front”, you get to take in the science of the Advanced Génifique, in order to discover more about our skin’s microbiome, and how pre- and probiotic ingredients affect its health and strength. What’s extra fun is the Lancôme Strength-Finder Personality Test, a short quiz designed exclusively by clinical Psychologist Dr. Perpertua Neo, that lets you find out which of 6 strength types you fall under, which hopefully gets you thinking on how you can best harness your mental and emotional strength in your own personal journey of self-discovery. Joyful Optimism, Fearless Independence, Poised Composure, Steadfast Discipline, Fiery Conviction, or Intrinsic Wisdom? Go ahead and find out.
2. EXPLORE
In this second zone, you can experience a virtual skin consultation just by taking a selfie! The E-Youth Finder is their first-ever “mobile skin diagnosis tool powered by artificial intelligence”, and can assess your results coupled with a personalised skincare routine. Face-to-face screen consultations are available as well with a Lancôme beauty advisor.
3. INSPIRE
Here, you’re looking at the #FindYourStrength with Lancôme campaign, which features 100 local women who share more about their personal stories of strength. This includes local personalities such as Jeanette Aw, Aisyah Aziz, Anita Kapoor, Constance Lau, Rosalyn Lee and Sharon Au, as well as a range of entrepreneurs, educators, and other inspiring women. Each of them are also presented by their Strength Archetypes from the earlier-mentioned personality test, which should pique your interest if you too have a similar result.
Screenshots of the ‘Inspire’ zone.
4. LIVE
Now, things get exciting with this area that hosts livestream sessions. The series kicks off with guest and Hong Kong celebrity Aaron Kwok, who will be appearing ‘LIVE’ at the store opening on 28 August, Friday, 7pm. The interactive segment also means that you, along with other viewers, get to vote on your favourite Aaron Kwok dance move and watch him perform in real time.
Other special talks and workshops include one with Lancôme local celebrity partner, Jeanette Aw, and Executive Coach & Psychologist, Dr. Perpetua Neo, who will explore the importance of mental health and embracing your inner personal strength. 29 AUGUST 2020 Saturday, 11:30am – 12:15pm.
A second series joins host Rozz as she chats with Head of Asia Microbiome Centre of Excellence in L’Oreal, Dr. Tarun Chopra, on the brand’s breakthrough in microbiome science, while the pair also talk about debunking common skincare myths and share great skincare tips. 3 SEPTEMBER 2020 Thursday, 8:00pm – 8:45pm.
5. SHOP
Finally, the chance to shop! In the final zone, which looks quite like a real store, you get to enjoy the full range of Advanced Génifique products, and other exclusive deals, including a personalisation machine that lets you create customisable products. Now that you’re done looking at these still images, it’s about time you clicked through to their website to enjoy the experience for yourself!
The Lancôme Advanced Génifique #LiveYourStrength Virtual Flagship opens to the public from 28 August 2020 to 20 September 2020, click here to enter.
Each visitor can redeem a 7-day Lancôme Advanced Génifique trial kit at the virtual flagship.
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