Red lipstick just got more covetable — or should we say, #hypebeast? In a new Instagram takeover, posted just hours ago, beauty brand Pat McGrath Labs unveiled their latest collaboration with cult streetwear brand Supreme, in what is guaranteed to be a sold-out lipstick once it launches.
The very limited edition MatteTrance™ lipstick features Pat McGrath Labs’ groundbreaking and highly-pigmented formulation, in a special bright red designed exclusively for the collaboration, named ‘SUPREME’. No doubt, the striking hue is reminiscent of the signature red of Supreme’s logo, which we’ve seen splashed across everything from t-shirts and sweaters, to skateboards, chairs, and um, puzzlingly sold-out bricks.
Here, we’re getting the iconic Supreme logo tagged boldly across the lipstick tube, pushing this deep into collectible item territory. As with all MatteTrance™ lipsticks, you’ll also find the bullet lipstick presented in a couture case.
According to Hypebae, the Supreme x Pat McGrath lipstick will be released along with the label’s upcoming Fall/Winter 2020 collection, both online and in-store on August 20. All we can say is, good luck.
above: Screenshots from @patmcgrathreal.
Above: one of many teaser videos for Supreme x Pat McGrath.
Supreme x Pat McGrath Lipstick, price TBC. Available 20 August online and in-store, as part of Supreme’s Fall/Winter 2020 collection.