“Makeup is a one size fits all.” That’s the beauty mantra that popular beauty influencer, makeup artist, and YouTube star Patrick Starrr lives by — it even made it to his Instagram bio. It speaks of makeup’s universality and inclusivity, how it doesn’t discriminate if you don’t allow it to, and how it can powerfully transcend across boundaries. 4 million YouTube subscribers and several M.A.C Cosmetics collaborations later, the beauty guru finally launched his own beauty brand July this year — aptly labelled, ONE/SIZE.
The range is now available in Singapore online at sephora.sg, which carries 20 products ranging from makeup removers and eyeliners to eyeshadows and a best-selling setting powder. An innovative makeup-dissolving (not setting!) spray also makes the cut, and is a super fine mist that Starrr highly recommends to dissolve his “cake face stage ready beat” after a long day, without the usual tugging and pulling of makeup wipes.
As a brand, ONE/SIZE commits to delivering “extraordinary makeup with larger-than-life performances”, where innovation, high-performance, and efficacy are part of its DNA. Of course, that Patrick Starrr is involved in the making of every single product, ones that he uses as well, is also an important point to note.
Beyond that, ONE/SIZE aims to inspire. This one’s not just for Starrr’s huge fanbase — it makes space for everyone in the beauty community, to “redefine beauty” by listening to those who ever felt underrepresented or unheard. ONE/SIZE encourages you to embrace that desire to express yourself.
1. ONE/SIZE Ultimate Setting Powder, $48: A super-fine, 14-hour weightless setting powder that blurs and smoothens, creating a soft-matte finish on the skin, while also controlling shine throughout the day. You can use it to set base products, or build it up to “bake” your makeup for it to last even longer. Available in two shades: Translucent and Dark/Deep.
2. ONE/SIZE Point Made Liquid Eyeliner Pen, $31: A true-matte, 24-hour, waterproof liquid eyeliner that’s said to be as black as black can be. The felt tip dispenses an inky fluid that glides on for precise lines and controlled application, and a look that doesn’t fade, flake, bleed, or smudge.
3. ONE/SIZE Go Off Makeup Dissolving Mist, $39: A makeup-removing mist that slips over the skin and applies evenly onto the face, to instantly dissolve heavy makeup without stripping the skin. It’s Patrick Starrr’s secret to removing full-glam makeup, what he calls his “cake face stage ready beat”. Calming Jojoba and brightening Rosehip Oils are also here to condition the skin.
4. ONE/SIZE Patrick Starrr Visionary Eyeshadow Palette, $67: A curated eyeshadow palette of Patrick’s favourites, containing 9 everyday matte shades and 6 pigmented shimmer shades that contain beautiful pearlescent pigments. The neutral hues are flushed to the left side of the palette, while you’ll find bold pops of colour on the right in one comprehensive palette.
And here’s the full range of ONE/SIZE items available at Sephora:
ONE/SIZE, available at sephora.sg.