Customise Your Kitchen Style With Samsung BESPOKE Refrigerators

When it comes to investing in a new fridge, a lot of us tend to opt for classic designs that typically blend well with our overall home style. To provide us with more options to reinvent our kitchen and reflect our lifestyles and tastes, Samsung has launched BESPOKE Refrigerators — their new series of customisable fridges that helps express your personality while maintaining the flexibility and functionality you need.

The new BESPOKE line-up (from $5,199 onwards) can be customised in a variety of ways to complement different home settings and aesthetics. From the all-new 4-Door flex to the Bottom Mount Freezer and 1-Door Flex, the BESPOKE offers a combination of formats, colours, and configurations that you can use to mix and match for your living space.

Here’s a look at some colours and configurations that are compatible with the BESPOKE Refrigerators.


BESPOKE Refrigerators come with a contemporary flat-panel design with recessed handles that create a clutter-free look that blends well into your kitchen interiors. The versatility allows for the refrigerator to be perfectly aligned and flushed into any kitchen cabinetry with minimal installation gaps for a seamless appearance. It also features a reversible door that enables you to adjust the direction in which the door opens.

A total of five classic and vibrant hues — Glam White, Glam Pink, Glam Navy, Satin Sky Blue, and Satin Grey — will be available in soft and silky (Satin Glass) or glossy (Glam Glass) finishes. 


Designed to cater to your needs, the BESPOKE series integrates various innovative features that not only help to keep food fresh but also optimise storage space to provide you with even more convenience and control to keep your fridge organised.

The all-new series of refrigerators are built with several advanced cooling capabilities that help to improve food preservation. These include the Triple Cooling System, which independently controls the temperature and humidity in three independent compartments and prevents odours from mixing; Precise Cooling to minimise temperature fluctuation; and a Metal Cooling plate which helps to keep the fridge cool.

BESPOKE Refrigerators that come with the 4-Door Flex will feature Samsung’s signature FlexZone — an independently controlled compartment that converts from refrigerator to freezer mode (and vice versa) to allow storage for a wide range of items using five pre-set temperature modes.

It is also equipped with a Flex Crisper compartment which is adjustable with two distinct temperature settings that are ideal for preserving the freshness of fresh products such as meat and fish.


The Samsung BESPOKE Refrigerator series is available from $5,199 onwards starting end-September and can be purchased online through the Samsung Online Store or offline through major consumer electronics & IT stores.


Want to walk away with a BESPOKE fridge worth $1,929? Here’s your chance to win with Samsung’s design challenge, #BespokeDesignedByYou, where you submit your original creative artwork using the Samsung BESPOKE fridge (and its customisation possibilities) as a canvas. 

The entry submission period will end on 31 October 2021, and winners will be selected by local creative collaborators Candice Phang, Michael Mindflyer, and Tan Zi Xi. For more information on the contest, click here.



For more information on the Samsung BESPOKE line-up of refrigerators, click here.

All images courtesy of Samsung.