All The Exciting Beauty Deals Happening On Shopee’s 12.12 Birthday Sale

Just when you thought you might have missed out on the deals and discounts that happened during 11.11 and Black Friday, Shopee’s here to save your last-minute gifting woes — with their 12.12 Birthday Sale.

Happening now till 12 December, they’re ending the year-end shopping season with a glorious finale that includes $200,000 worth of prizes, plenty of lucrative cashback offers and daily flash deals at midnight, which already sounds like a lot, though of course there’s more!

On top of all these site-wide offers, beauty brands such as Sand & Sky, Coco & Eve, Kinohimitsu, Laneige, L’Occitane, and more are also unveiling special promotions for their bestselling items and holiday sets, at discounted rates, so you get to make the most of your budget. Read on to find out what deals you can expect.

Shopee 12.12 Birthday Sale

Here’s a quick look at some of the most exciting offers you’ll find during the 12.12 season, taking place from 30 November – 12 December.

    1. $200,000 Giveaway Win Every 2 Hours
      • $200,000 worth of prizes on 12 Dec, released every 2 hours
      • Shop every 2 hours to get 1 chance per $1 spent to win each prize
    2. $60 Cashback All-Day For Everyone
      • Use all cashback vouchers released on 12 Dec to enjoy $60 cashback all day, stackable with shop vouchers for bigger savings 
    3. Daily Midnight 50% Off Flash Deals
      • Grab 50% off daily deals such as OSIM, Logitech, Sulwhasoo and LEGO, and do not miss out on Midnight Flash Deals happening from 12am to 2am only


[NYLON Exclusive] New Shopee users can enjoy $10 off, no minimum spend, with code SHOPEE1212NYLON. Limited to the first 30 redemptions only, valid for redemption from now till 31 December 2021.

[7 December] K-Beauty Day 

A fan of glass skin, skip-care, and monochrome makeup? Whether you’ve into these k-beauty trends or not, there’s something to look out for especially if you’re a fan of brands such as Laneige, innisfree and COSRX.

Shopee will be offering a whole bunch of deals throughout the day, in limited quantities so you’ll want to plan ahead. They’re also introducing a Beauty Sampling Counter where you get to try products you’ve always wanted to, with mini-sized products available for as low as $2.90.

    1. 50% off midnight flash deals
    2. Slash & Snatch Deals
      • Get your hands on 5 products at 50% off or more
      • Released at 12am, 12pm and 6pm, only for the fastest fingers
    3. $10 Korean Deals
    4. ‘Tis the season for more cosmetics
      • Makeup under $20
      • Skincare under $50
      • Fragrances under $100
    5. Beauty Sampling Counter
      • Shop away at the Beauty Sampling Counter and grab samples at only $2.90, $4 and $7 with free shipping

[8 December] Beauty & Personal Care Day*

Here’s where you get to snag deals from brands such as Perfect Diary, Braun, and more. Whether it’s shampoos, hair masks, body lotions, or essentials such as hand washes and hand creams, Shopee’s prepared a bunch of promotions that include limited time deals, bundle sets that are at least 50% off, and even exclusive product launches priced cheaper than what they’re retailing for.

    1. 50% off midnight flash deals
    2. Mega Storewide Flash Sale
      • Snatch up the best beauty deals from popular brands only from 12am-2am
    3. Slash & Snatch Deals
      • Get your hands on 5 products, at a min. 50% off discount
      • Released at 12am, 12pm and 6pm, only for the fastest fingers
    4. Cheaper than Retail Sale
      • Get your early Christmas skincare, makeup, haircare and fragrances at cheaper than retail prices and maximise your savings
    5. Big Bundle Sale
      • Bundles at least 50% off

*Link will be live on 8 Dec. 

Kinohimitsu 12.12 Deals

Known for their range of body-nourishing beauty drinks, bird’s nest and collagen included, the brand has been lauded for using only 100% natural active plant-extracted ingredients, without adding refined sugar, preservatives, artificial colouring, flavouring throughout their recipes, so we get the full benefits every time. Now, we may also look forward to up to 75% off some of their bestselling products, so you, or your friend, can literally drink to good health.

    1. Enjoy up to 75% off when you shop on Kinohimitsu’s Shopee Official Store:
      • Double your savings with 1-for-1 deals off the bestselling Bird’s Nest range
      • Stand a chance to win a Dyson Vacuum Cleaner worth $999, with a min, spend of $200 between 1- 14 December

    • [Bundle of 2] Kinohimitsu Bird’s Nest Gift Set 8s, $43.90 (U.P. $99.80)
    • [Bundle of 2] Kinohimitsu 4 months Collagen [Diamond/Collagen Nite/Collagen Men/Prowhite] 32s+32s, $155.00 (U.P. $279.60)
    • [Bundle of 2] Kinohimitsu Bird’s Nest with Collagen 6’s x 2, $49.50 (U.P. $99.00)

All these are Kinohimitsu’s most popular drinks for a reason. The Kinohimitsu Collagen Diamond is known for restoring plumpness and bounce to skin, with the use of marine collagen peptides that feature a shorter molecular structure for easy absorption by the body. For their Bird’s Nest drinks, they include immunity-strengthening and antioxidant benefits, and are carefully prepared with floral essences from Chrysanthemum, Jasmine and Butterfly Pea flower buds, in order to harness even more of their natural goodness.

Sand & Sky and Coco & Eve 12.12 Deals

These two cult-favourite beauty brands are definitely a highlight of Shopee’s 12.12 deals. Apart from discounted prices of up to 55% off, you get to redeem complimentary gifts when you shop during the sale season — whether it’s a Sand & Sky Holiday Pouch & Scrunchies, or a Coco & Eve Glow Figure Bounce Body Mask (Travel Size). Other than that, exclusive store vouchers are up for grabs as well, so you get to save even more.

    1. Up to 55% off with FREE gifts to be redeemed when you shop with Coco & Eve and Sand & Sky:
    2. Store Vouchers:
      • Grab vouchers here to enjoy — $8 off $80, $14 off $120 and 12% cashback (min. spend $40, capped at $5)
      • Beautyholics Members can enjoy an additional $9 off $80 voucher, sign up here now!

    • Sand & Sky Sand & Sky Body Bliss Kit, $72.00 (U.P. $110.80)
    • Sand & Sky Mini Healthy Hydration Kit, $49.00 (U.P. $96.70)
    • Coco & Eve Smoothie Shower Gel, $26.00 (U.P. $28.90)
    • Coco & Eve Like A Virgin Miracle Hair Elixir, $32.90 (U.P. $46.90)

While we love the Australian Pink Clay Mask from Sand & Sky, what’s new this season is an exclusive Body Bliss Kit where you can look forward to silky-smooth skin via a detoxing treatment, in the form of their Smoothing Body Sand, as well as the Wonder Body Lotion, packed with three types of hyaluronic acid, mineral-rich ingredients and age-defying antioxidants for maximum hydration and plump skin. Get your hands on the holiday special Mini Healthy Hydration Kit, featuring a travel size Tasmanian Spring Water Splash Serum & Hydration Boost — both are meant to repair and replenish dry skin. This holiday duo also comes with a free pouch, which we’d say is perfect for gifting!

Not to forget haircare, Coco & Eve’s Like A Virgin Miracle Hair Elixir is a multi-tasking hair oil that restores hair to a soft, shiny state — especially useful if you need added protection against heat styling tools. The newly-launched Smoothie Shower Gel, packed with natural fruit enzymes for a gentle cleanse that further nourishes your body with a daily dose of vitamins, minerals and prebiotics, is also available for purchase at a discount on Shopee.

— from L’Occitane, Laneige, Jurlique, SASA, and Flower Knows

    • L’Occitane – Hand Cream Gift Set, $67.90 (U.P. $99.00)

L’Occitane for Christmas? Groundbreaking. But very, very welcome. Whoever you’re gifting this to, whether it’s yourself, a close friend or your mom, they’d be happy with a Hand Cream set that features Rose, Cherry Blossom and Peony scents, in rich, nourishing formulas that we trust the French brand for.

    • Shopee x SASA Brand Box – Estée Lauder Value Set, $99.00 (U.P. $169.00)
    • Laneige Mini Sleeping Mask Trio Set, $43.00 (U.P. $50.00)
    • Jurlique Mini Travel Duo Set, $56.00
    • Flower Knows – Love Bear Satin/Matte Long-lasting Lipstick 3pcs /set Gift Box, $46.96 (U.P. $99.49)

Elsewhere, SASA is offering quite the steal in the form of a beauty brand box that features some of Estée Lauder’s most well-known items; the Advanced Night Repair Eye Supercharged Complex, as well as a cleaner, serum and moisturiser are all present here. Then, there’s a set of Laneige’s cult-favourite sleeping masks, now mini-sized for travel, as well as Jurlique’s Rosewater Balancing Mist and Flower Knows’ lipstick set, that comes with a lovely gift box and matching notebook.


Shop Shopee 12.12 Birthday Sale, happening now till 12 December 2021. 

New users can enjoy $10 off, no minimum spend, with code SHOPEE1212NYLON. Limited to the first 30 redemptions only, valid for redemption from now till 31 December 2021.