Shopee Goes Big On Beauty & Fashion Deals During Their 5.5 Shopee Brands Festival

This year has breezed right past hasn’t it? With April coming to a close in about a week, it’s about time we looked to the new month ahead, and thankfully, we’ve got something enticing to look forward to. The month of May happens to coincide with the 5.5 Shopee Brands Festival, happening from 21 April to 5 May.

This one’s an online shopping haven where we get to see lots of offers and deals on Shopee Mall — over 2,000 authentic brands are listed, in fact, and these offer everything from free shipping to $555k worth of Cashback Vouchers. If you’re new to the one-stop app, you may also enjoy $10 off your first purchase with no min. spend, just use the code <55SHOPEEBF> when you check out.

As usual, we’re here to do a roundup of things you wouldn’t want to miss during the 5.5 Shopee Brands Festival. Avid shoppers on the app will know to check in daily for deals; these include Upsized One-Day Brand Specials and Daily Category Sales across Beauty (21 Apr), Personal Care (22 Apr), Health & Wellness (30 Apr), and Fashion (2 May).



Before we delve into our recommended items, here are some of the key highlights and dates to take note of if you’re on the hunt for great beauty and fashion deals.

— Important Dates

  • 21 April — Beauty Sale
  • 22 April — Personal Care Sale
  • 30 April — Health & Wellness Sale
  • 2 May — Fashion Sale

— Beauty & Personal Care Deals

This is where you get to stock up on your beauty essentials. Pro tip: sign up to be a Beautyholics member to gain access to exclusive prices, or buy in bundles to maximise savings with up to 80% off personal care items.

— Health & Wellness Deals

Other than flash vouchers for renowned brands, the items you can look forward to here include bird’s nest drinks, chicken’s essence and home massagers, which make perfect early Mother’s Day gifts.

  • Flash Vouchers — at three time slots on 30 April: 12am, 10am, and 6pm
  • Shopee Pharmacy collections — including, Immunity, Post Celebration Essentials, Senior Care and Sexual Wellness

— Fashion Deals

Shopee has worked with the bestselling brands on their platform to ensure up to 25% off featured products, or up to 90% off trending styles. It’s a good place to start looking for your Mother’s Day gifts too as jewellery sets, luxury bags and watches are going for under $500, which you can shop under the Mother’s Day Style Gift Guide.

— VitaminMall-exclusive Deals

All VitaminMall supplements are manufactured in GMP-certified facilities in USA, Canada and Australia, and are carefully curated by pharmacists to ensure the highest standard of purity, potency, and quality. During this event, you get to enjoy up to 70% Off + 10% off Voucher when you shop from VitaminMall’s official store on Shopee, now till 5 May.

— 5.5 Shopee Brands Festival Offline Engagement

With pandemic restrictions easing up these days, Shopee is proud to announce that they’ve got a special 5.5 Shopee Brands Festival pop-up event, happening from 29 April to 5 May. Located at L1 of Bugis Junction, head over to snag exclusive on-site deals, complete with a claw machine of capsule that contain brand voucher codes, grand giveaway items, and samples from top Shopee Mall sellers. The variety of brands include: Walch, L’Oreal, Skin Inc, IT Cosmetics, Kose, Vichy, La Roche-Posay, Logitech, Dermalogica, and more.


For the beauty-obsessed

1. Maybelline Lash Sensational Sky High Mascara

$17.52 (O.P. $21.90) | available 21 april – 5 may

Promising sky-high lashes, this TikTok-famous mascara does it all. Its waterproof formula delivers limitless length and volume, while the mascara boasts a Flex Tower brush that bends and flexes with your lashes, coating every lash easily for full impact at every angle.

2. Aprilskin Mood Blurring Lip Tint

$12.49 (O.P. $27) | available throughout april

Mask on or off, you probably can’t resist a k-beauty lip tint. Wildly-popular k-beauty brand APRILSKIN has just the thing. Their latest launch is the Mood Blurring Lip Tint, which gives the smoothest, most velvety-soft and dreamiest matte lips via a liquid formula that’s lightweight and moisturising. It comes in two warm tones, two cool tones, and a neutral primer. Our pick? The Peach Breeze shade, that’s the perfect peachy-nude to warm up the complexion.

3. innisfree x Peanuts

$10 – $66 | available 21 april

Shopee will be host to this exclusive innisfree x Peanuts launch, which debuts on the shopping platform on 21 April, ahead of its islandwide release. Here, the Peanuts crew take over some of our favourite innisfree products, including the Green Tea Seed Serum and Volcanic Calming Pore Clay Mask, while Snoopy, Charlie Brown and friends are also featured on the brand’s No-Sebum line of powder makeup.

4. Aprilskin Masking Master Set


$63.90 (O.P. $119) | available throughout april

We now venture to cult-favourite skincare, of which APRILSKIN’s Calendula Peel Off Pack, a 30-min peel-off mask, is one of the brand’s bestselling items as it leaves one with a glorious glow while soothing the skin. The Masking Master Set combines it with other complementary products, including a clay mask, peeling gel, and collagen-infused eye patches, to further refine and replenish skin.

5. Vichy Normaderm Probio-BHA Serum, 30ml

$45.90 (O.P. $54) | available 20 & 21 april, 5 may

As one of the trusted skincare brand’s new launches, the Vichy Normaderm Probio-BHA Serum is meant for those concerned about post acne marks, or who wish to reduce the appearance of blemishes. A high concentration of dermatological actives, including 5% exfoliating acids (Glycolic Acid + Salicylic Acid) helps to refine skin texture, while your skin’s in safe hands since the formula includes 5% probiotic fractions as well, which work to strengthen the skin barrier.

6. Vichy LiftActiv B3 Anti-Dark Spots Serum, 30ml

$63.20 (O.P. $100.60) | available 21 april – 5 may

Then again, if you’re looking for something tried-and-tested or to stock up on an old favourite, there’s the Vichy LiftActiv B3 Anti-Dark Spots Serum. Here, a combination of 13% Niacinamide, Glycolic Acid, and a peeling actives complex provide an all-rounded solution to fight against pigmentation and dark spots, those on the surface as well as ones deep within our skin. The lightweight serum is also dermatologically tested, hypoallergenic and non-comedogenic, and made with no fragrance, alcohol, colorants and silicone.


For the health junkies

1. [VitaminMall] Nutra Botanics Omega 3 Wild Alaskan Salmon Fish Oil

$33.90 (O.P. $99.90) | available in may

Why fish oil? This particular supplement happens to be an excellent source of Omega-3 essential fatty acids EPA and DHA, which support heart, brain, joint and eye health. For VitaminMall’s Nutra Botanics, theirs is formulated with 100% Alaskan omega-3 fish oils from wild Alaskan salmon, as well as other cold water fishes like anchovy and sardines caught in the pristine waters of Alaska. Made in USA, the fish oil is then molecularly distilled and ultra-purified to meet strict purity guidelines, making the supplement as pure and quality-grade as can be.

2. [VitaminMall] Nutri Botanics Royal Jelly

$29.90 (O.P. $99.90) | available in may

VitaminMall’s Nutri Botanics Royal Jelly is made using the purest and most potent Royal Jelly harvested from the forests in Australia. The power ingredient is known for being the only food ingested by the queen bee in a hive, while research has also linked it to increased vitality, improved digestion, and maintaining healthy hair, skin, and nails, thanks to it being a natural source of protein, amino acids and vitamins. These premium royal jelly softgels contain a guaranteed 6% 10-HDA, the active constituent of royal jelly, that helps boost one’s immune system, and gives one energy to meet their daily needs.

3. [Julie’s Choice Official] Vitaglow C 3700 

$35.90 (O.P. $100) | available 20 – 25 april

The Korean brand ensures their products are made with healthy ingredients without any synthetic chemicals, and no doubt, the Vitaglow C 3700 happens to be one of their top products. Containing a high concentration of Vitamin C and L-Glutathione, these work hand in hand to brighten and illuminate the skin, especially effective if you’re concerned about blemishes, freckles, and an uneven skin tone.


For the fashionistas

1. FILA x Pepe Shimada Tuxedo Cat Print Crossbody Bag

$103 (O.P. $128) | available 20 – 21 april

Know any cat lovers? FILA has teamed up with cat-obsessed Japanese artist Pepe Shimada for a series of crossbody bags that feature cheeky cat illustrations. In black, white, or blue, the online-exclusive bucket bag styles feature a drawstring closure and a detachable shoulder strap, so you can opt to carry it across your shoulder or off your wrist.

2. Lovito Sexy Plain Criss Cross Drawstring Boot Cut Pants

$6.50 (O.P. $11.90) | available 20 – 25 april

Popular on Shopee, the Lovito store is home to plenty of trendy, everyday fashion items, all going for wallet-friendly prices — and of course, it gets better during Shopee’s sale. This pair of pants, for instance, is a flattering cut that’s slightly flared at the hem, and comes with a drawstring detail at the waist that’s best flaunted with cropped tops.

3. Lovito Sexy Tie Dye Cowl Neck Halter Dress

$5.50 (O.P. $10.50) | available 20 – 25 april

If you’ve been looking for a way to wear tie-dye on your next date night, say no more. This Lovito halter neck dress features a tie-dye print in either pink or green, on a form-fitting number that shows off your curves and appropriate for any time of the day.


5.5 SHOPEE BRANDS FESTIVAL, happening from 21 April to 5 May.