Meet IMMA, vivo’s Virtual Ambassador Who Tells Us More About Their Latest V25 Series 5G Smartphone

Navigating the modern world can be tricky. These days, there are digital influencers, and there are virtual influencers — the first refers to people who’ve built a following on social media, while the latter extends beyond that, referring instead to a digitally-created virtual persona who lives entirely on social media. As computer-generated technology becomes increasingly sophisticated, not only do these virtual influencers appear even more lifelike, they are becoming more emotive and relatable as well.

Ever open to innovative approaches, technology company vivo has recently announced their partnership with imma, the first virtual human in Asia, who’s now the brand ambassador for their vivo V25 Series 5G smartphone.

imma, together with local artiste Apple Chan in Singapore.

An upcoming video spot will feature her travelling to six Southeast Asia cities, including Singapore, and capturing cool night-portrait shots that show off the smartphone’s advanced night photography capabilities. With the help of vivo V25 Series 5G, imma’s tour around Southeast Asia will also showcase her meeting with interesting friends, such as local artiste Apple Chan.

imma, together with Sapol Assawamunkong in Thailand.

“We are excited to team up with imma for the launch of vivo V25 Series 5G. Her curiosity, vitality and young personality personify the latest addition in the V series, which is built to amplify the fun in our everyday moments,” said Mr Liu Hong Bin, CEO of vivo Singapore.

“Through the lens of imma and vivo V25 Series 5G, which saw some major upgrades in its imaging capabilities, we hope users can appreciate and embrace the magical power of the night and immerse themselves in their picture-perfect nights,” he continued.

IMMA, on her tour across Southeast Asia — and capturing picture-perfect nights

imma, together with Ton ChanSeyma, an artiste from Cambodia.

Famous for her pink bob, imma shared with us her excitement at being appointed brand ambassador, while talking about the upcoming video. The full video, to be launched soon, will see this cool girl explore the vibrant, bustling streets and major landmarks of Southeast Asia. And yes, that includes our very own Changi Airport!

“Jewel Changi Airport accentuates Singapore’s reputation as a city in a garden with stunning views of lush greenery, a vibrant interior waterfall, and a myriad of other attractions,” she said, recalling her experience of Singapore’s iconic landmark. “There are plenty of opportunities to take pictures and I felt like I was entering a futuristic world.”

imma was also upfront about how she was impressed with the vivo V25 Series 5G smartphone’s advanced capabilities, particularly for night portraits. “I have seen a lot of beautiful night moments, yet have always been a little disappointed because [the pictures] aren’t as beautiful as what my eyes could see,” she started. “But with the vivo V25 Series 5G, I am finally able to take photos at night as I want, and to be honest, I look forward to going out at night now!”

imma with Danny and Madeleine (Okokokmou), the vivo V25 Pro 5G ambassadors from Malaysia.

Elaborating on her multi-city trip, she said she most enjoyed taking great photos with the smartphone’s night portrait feature, where “memories with friends can be captured beautifully”, while admiring the scenic views. “I had a fun time taking photos with my new friends, especially Apple Chan! It doesn’t matter if it was outdoors, on the street, or inside in the club — I’m amazed that I could capture outstanding shots of people especially in portrait mode.”

Here’s a teaser video of what you can expect:

The vivo V25 Series 5G Smartphone

As for the smartphone itself, the vivo V25 Series 5G is an extension of the brand’s premium and fashionable V series, complete with a unique colour-changing design that gives you various hues as it catches the light; the Sunrise Gold edition, for instance, changes from a sunny yellow to sunset orange in the palm of your hand.

What enables it to capture beautiful portraits though, even in low light environments, would be the significant upgrades in its imaging capabilities. The smartphone comes equipped with a 64MP OIS OIS Ultra-Sensing Rear Camera, which captures sharp detail at night. A Bokeh Flare Portrait mode also blurs out the background for expert-looking portrait shots, which means, yes, we’re able to capture photos as stunning as those on imma’s social media feed.

The vivo V25 Series 5G will be available in Singapore from 29 October, with pre-orders starting from 15 to 28 October. There will be special pre-order promotions for both the vivo V25 Pro 5G and vivo V25 5G where customers who purchase the phones will receive a S$50 discount and complimentary gifts from vivo. *Promotion is available while stocks last and terms and conditions apply.  

The vivo V25 Pro 5G comes in two finishes, Starlight Black and Surfing Blue, with a recommended selling price of S$849 (without contract). It will be available for pre-order at vivo’s official store on Shopee, consumer electronics and IT stores including Best Denki, Challenger, Courts, Gain City, Harvey Norman, and vivo’s concept store at Bugis Junction and Causeway Point. Customers who purchase the vivo V25 Pro 5G will receive a complimentary pair of vivo TWS Air (worth S$69) and phone case (worth $19.90).

The vivo V25 5G comes in two finishes as well, Diamond Black and Sunrise Gold, with a recommended selling price of S$649 (without contract). It will be available for pre-orders at vivo’s official store on Lazada, and vivo’s concept store at Bugis Junction and Causeway Point. Customers who purchase the vivo V25 5G will receive a complimentary notebook gift box (worth S$19.90) and phone case (worth $19.90).


Banner and article images, courtesy of vivo