Dior Timepieces relaunches the iconic Chiffre Rouge Collection for its 20th Anniversary

Dior first launched the Chiffre Rouge collection in 2004, and it was born from the collaboration between Dior Timepieces and Dior Men. It was created as an automatic diving watch, and over the years, the collection kept on being animated with a wide variety of calibers and complications.

This February 12th, 2024, Dior’s Chiffre Rouge will enjoy a renaissance, reinvented through five new models that feature some of the House’s most iconic codes. The extraordinary timepieces have a modern edge, and are now adorned with the lines of cannage, Dior’s famous symbol.

There are two sizes of the watch available — 38mm and 41mm, both presented in different finishes, such as embellished with stones, or set against an ultra-matte black.

Five of these exceptional creations will be available in boutiques from February 2024, one from July 2024, and the last two from October 2024. Check in Dior boutiques for more release information.