Hailing all the way from Paris, France, Le Chocolat Maxime Frédéric is Louis Vuitton’s exquisite chocolaterie, which makes its first global debut at Marina Bay Sands Singapore this month.
The timely opening, just before Valentine’s Day mind you, sees the works of Maxime Frédéric, the award-winning Chef Pâtissier of the Cheval Blanc Paris, and offers a curation of handcrafted chocolates that feature some of the fashion house’s most iconic codes. They will be displayed like pieces of art on a curvinlinear counter, surrounded by stacked trunks and little alcoves that show off boxed chocolate creations dressed up in Louis Vuitton packaging.
The concept had originally began in Paris during 2022, with the opening of a Louis Vuitton café and first chocolate shop in Paris helmed by chef Maxime Frédéric; this was followed up by a Le Chocolat Maxime Frédéric at Louis Vuitton pop-up in Courchevel for the winter.
As for what to expect, we’ll say pure luxury. The chocolates themselves are handcrafted with high-quality premium ingredients sourced from Maxime Frédéric farm in Normandy, where he cultivates various breeds of chickens for their eggs, and grows a special type of hazelnut that boasts a more intense flavour. Other ingredients such as milk and cocoa originate from the finest sources, including small-scale cocoa farmers from Vietnam, Peru, Madagascar, Dominican Republic and São Tome.
The LV touch is obvious with the use of Louis Vuitton house codes throughout, as chef Frédéric was particularly inspired by the work of the artisans at the trunk-making atelier.
His centerpiece creation, the Vivienne on Malle, inspired by the Vivienne music box, is a mesmerising piece that features Vivienne pirouettes set in motion by a twist of a chocolate key, which shows off his highly-technical skills when constructing intricate chocolate mechanisms.
There’s also the Petula (pet lion), a signature mascot from Louis Vuitton, where each chocolate figure comes filled with coated hazelnuts and is intricately-designed right down to the placement of individual petals on the lion’s mane.
Look out for the Damier-shaped Chocolate Tablets, Monogram Flower, Chocolate Bar and Filled Trunk Tablets too, alongside a special for Valentine’s Day — Filled Heart Saint Valentine, which sees five heart-shaped chocolates in flavours of pistachio, almond and hazelnut, available in limited quantities.
Le Chocolat Maxime Frédéric at Louis Vuitton
- Address: Louis Vuitton Island Maison, 2 Bayfront Avenue B1, Shop 36,
- Opening Hours: 11:00AM – 11:30PM