What You Need To Know About The Nike By You x NewJeans Collaboration At Nike Orchard Road

In case you missed it — which we highly doubt — it’s just one more day to k-pop girl group NewJeans’ performance at Nike Orchard Road, where they’ll be in town to celebrate the opening of Nike‘s spanking new flagship store along Orchard Road.

Happening 3 February 2024, the highly-exclusive event was announced on Nike’s app just last weekend, and by now, the invites to lucky fans would have been sent out, so they can be ready to scream their hearts out when the group performs chart-topping hits such as “Super Shy” and “Ditto”.

For fans and bunnies who may have missed out on the invite though, that’s completely fine as you’ll still be able to get your hands on the Nike By You x NewJeans collection!

As part of the sportswear brand’s Member Day campaign, they’re offering a range of limited edition NewJeans designs, available for customisation on t-shirts and more, exclusively at the Nike By You booth on the third floor of the store. This will be available all the way till 4 February, Sunday (though the store will be closed on Saturday to facilitate the event).

We did a quick check at the store earlier today (Friday) though, and it seems like items such as baseball caps and tote bags are already sold out. What’s, thankfully, still available though are the t-shirts, where you get to choose from 15 NewJeans-themed designs, including some that feature their signature bunny combined with Nike’s iconic swoosh.

Customers get to build their design on an iPad, before paying up and getting a queue number. Then, the store staff get to work, prepping fresh tees and having your chosen designs printed on these; you’ll then be cued to pick up your finalised item when your queue number appears on the Nike By You screen.

Here’s a look at the entire process, and some of the designs available:

[click on the images to expand.]

The new 28,000 sq ft Nike Orchard Road store opened on 19 January, and boasts three storeys of sportswear, apparel and shoes. It’s also the brand’s largest store in Asia outside of China.

@nylonsg

Here’s a look at the Nike By You x NewJeans collection! As part of @Nike’s Member Day campaign, they’re offering a range of limited edition @NewJeans designs, available for customisation on t-shirts and more, exclusively at the Nike By You booth on the third floor of the newly-opened Nike Orchard Road. Note that the store will be closed on Saturday (3 Feb) to facilitate an invite-only event where the k-pop girl group will be performing. More about the collection at our linkinbio! The Nike by You x NewJeans graphics will be available till end-February, while stocks last, at the Nike Orchard Road flagship store. #NikeByYou #NikeOrchardRoad #NewJeans #Nike #NikeSingapore #NikexNewJeans #singapore #tiktoksg #sgnews #sgfashion #kpop #collab

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