HUAWEI’s P Series has undergone a major transformation and is now known as the Pura Series, which starts with the Pura 70 line. There are three models available: the HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra, with each redesigned from previous models to feature a new camera system and back plate — and for the HUAWEI Pura 70 Ultra, the industry’s first Ultra Lighting Pop-out Camera. The lens pops out and retracts with each use, and houses a thin one-inch sensor and a large aperture of f1.6-f4.0.
This week, we had the privilege of shooting with the HUAWEI Pura 70 Ultra in black (the other two finishes include a classy green and traditional brown). For the Ultra models, there’s a Starry pattern on the exterior, embossed onto the textured finish made of vegan leather. We would have preferred a cleaner design without any pattern, but we also understand the need to differentiate this premium model from the main lines.
Above: the huawei pura 70 ultra in black.
Fancy exteriors aside, the HUAWEI Pura 70 Ultra is really all about the new camera system (like every P series model before it). HUAWEI fans and mobile purists will know this smartphone camera system is one of the best in the industry; and now this new Ultra model has an actual pop-out lens that activates with a satisfying mechanical sound. Based on HUAWEI’s testings, this camera structure can withstand 300,000 times of retractions, plus it’s fitted with a large one-inch sensor that captures more light. These specs are no doubt exciting for mobile photography.
Above: the lens pops out when the camera is activated. it then retracts when the camera is switched off.
We hopped over to Kuala Lumpur for HUAWEI’s XMAGE event to find out more. Here’s what we captured on the road:
Above: waiting to enter the boarding gate, shot on huawei pura 70 ultra.
Above: Waiting to board our Singapore Airlines plane to Kuala Lumpur, shot on huawei pura 70 ultra.
Above: blue skies flying to KL, shot on huawei pura 70 ultra.
Above: taking the shuttle bus at KL airport, shot on huawei pura 70 ultra.
Above: photo exhibition at the huawei event in KL, shot on huawei pura 70 ultra.
Like any smartphone, the HUAWEI PURA 70 Ultra is really easy to shoot with. The big difference is in the quality of the photos that it produces; they are clear and vibrant, but not overly saturated. For portrait pictures, the camera system handles bokeh really well; subjects look natural, with a gradual fade out towards the background. Check out these portraits that I captured at the HUAWEI event:
[Click on the image to enlarge.]
Macro shots look good too. The camera automatically detects the subject and how close it is, and changes lenses accordingly.
Above: spotted this cat outside pizza hut.
shot on huawei pura 70 ultra.
Above: the cat looked very comfortable.
shot on huawei pura 70 ultra.
Above: had fresh, steamed mantis shrimp for dinner.
shot on huawei pura 70 ultra.
The HUAWEI Pura 70 series is available from today, 25th May 2024 at the brand’s official stores and distributors. For the Ultra model, if you didn’t pre-order a unit, chances are you’ll have to wait for the next batch to come in because it appears to be sold out at the time of writing.
HUAWEI pura 70 (12+256GB), priced at $1,098.
HUAWEI PURA 70 PRO (12+512GB), priced at $1,548.
HUAWEI PURA 70 ULTRA (16+512GB), priced at $1898.
available at HUAWEI Experience Stores at 313@Somerset & Westgate, and huawei official stores on lazada and SHOPEE.
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