We haven’t been this excited since Tiffany HardWear. Luxury jewellery brand Tiffany & Co. has recently brought in the always-stylish Pharrell Williams, also currently Louis Vuitton Men’s creative director, on board for a new collection that’s edgy, cool, and wonderfully unexpected for the brand.
The Tiffany Titan by Pharrell Williams collection takes on the mythological Poseidon’s trident, with those sharp, spear-like spikes taking over necklaces, earrings, bracelets and rings, thus bringing a defiant punk-rock aesthetic to traditionally dainty fine jewellery.
That said, we do see an element of elegance within these inventive designs; in 18k yellow gold and titanium, the spikes are juxtaposed by curved links that bring a balanced softness to the spunk and spikes, while there are also diamond iterations among the metal styles. Interestingly, these pavé pieces feature reverse-set diamonds, which emphasises their brilliance since the particular setting exposes the diamond’s pavilion.
The collection also features the use of titanium, as a dark and muted contrast to gleaming gold and the diamonds’ brilliance; here, Tiffany shows off their technical precision via a process that’s able to give us a deep black hue. Particular care is made to ensure each earring or necklace moves with the wearer as well, for designs that are dynamic and intuitive.
“I’m very inspired by the water, and the name of this collection “Titan” draws inspiration from Poseidon, ruler of the sea, King of Atlantis – “Atlantis” which is also the name of the community I grew up in Virginia Beach,” says Williams. “The detail in all of the jewelry pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.”
See the full collection here —
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Tiffany Titan by Pharrell Williams will be available this May exclusively on Tiffany.com in the US and at The Landmark in New York City. The collection will be available globally at Tiffany & Co. stores and Tiffany.sg in June.
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