For a moment there we were concerned if the world had become incapable of appreciating the slowness of luxury fashion. We can’t help but admit that Prada was turning into an underdog with powerhouses like Balenciaga and Gucci hogging the spotlight of the press, but it seems like its creative model is slowly creeping back the radar of the general public again.
Prada Mens SS18 by Vogue
For a few seasons now Miuccia Prada’s been toying around the idea of incorporating a comic book aesthetic into her clothes, a great way to inject colour and youth into her collections. Sportswear has by now become a mainstay even in luxury fashion, from Valentino and Fendi doing up immaculate mashes of the two spectrum-ends. While Prada’s no stranger to being aesthetically relevant, perhaps due to bad PR or that it doesn’t stock its collections in-store we just weren’t seeing it being worn on the streets that much.
Cloudbust sneakers in black and smoky grey
But a strong vision and unshakable faith seems to be paying off. Sitting neatly next to our Balenciaga Triple S’s and Gucci Rhytons, the Prada Cloudbusts are a futuristic sneaker made with mesh-fabric and rubber, topped by a single velcro strap branded “Prada.” The Vela bum bags were pretty popular earlier this year, but we’re anticipating these shoes will stomp their ways into the Hypebeast wardrobe very soon. These kicks come in colourways chrome, black and cloudy grey, white and cloudy grey. Already available to purchase, these retail (and are still available as we speak) at $1200 on MatchesFashion but have been selling out everywhere pretty quickly.
We might not all have the opportunity to travel on the SpaceX to Mars, but we sure can look like aliens on roads with our sci-fi sneakers.
Header image: Hypebeast
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