Local Beauty Brands That Need to Get Under Your Radar

With new homegrown labels filling every gap in the beauty scene, we’ve got even more reasons to go local. Numerous brands like Handmade Heroes, Katfood, and ANIA Skincare have nestled nicely into Naiise stores, while Skin Inc and Allies of Skin have swam across international shores and made names for themselves. Just goes to show that you don’t have to scour the earth in search of quality skincare and makeup. Here, we’ve culled lesser known local beauty brands to add to our ever-growing list.

24 Saturn Skincare

Built to suit an active lifestyle, 24 Saturn Skincare is a brand with an unconventional no-moisturiser philosophy, creating effective serums to replace our need for moisturisers instead. Infusing their products with vitamins and nutrients, they’ve laid out a minimalistic and effective skincare regime for us to address different skin concerns, all without a moisturiser in sight.
Available at 24saturn.com


The modern Singaporean woman doesn’t have the luxury of time every morning, so to lend us a hand, founder of Auolive Claire Au has developed a line of multitasking products to slash our morning routine in half. Seriously, you just need to use a couple of Auolive products and call it a day. Formulated in Switzerland and made in Singapore, every product shines a spotlight on natural ingredients such as gingko biloba leaf, marine collagen, and pomegranate.
Available at Naiise at Katong I12, The Cathay, Shaw Centre, Tangs Vivocity, and at auolive.com.

•To have and to hold • ————- Shop now: bloomkitbeauty.com

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If you’re a fan of 13rushes, then you’ll love these brushes by BloomKIT. Made with high performance bristles to make makeup application a breeze, the 8 essential brushes work to speed up your beauty routine. BloomKIT is also the official brand for Bloom by Roseanne, a personal makeup school in Singapore that conducts makeup classes, so rest assured, these brushes are perfect even for newbies.
Available at bloomkitbeauty.com.

Customization is a science but at Nail Deck’s Lacquer Bar, we make it an art too.

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Nail Deck

With handmade lacquers at the ready, you can choose from Nail Deck’s carefully curated nail colour collections or create your own bespoke colours, which is pretty neat indeed. And you don’t have to worry, these polishes are cruelty-free and 5-free, which means you won’t find any trace of Dibutyl Phthalate (DBP), Formaldehhyde (Methylene Glycol/Formalin), Toluene, Formaldehyde Resin and Camphor, but you already knew that right?
Available at naildeck.com.

RESS (Restoration Essence)

When we think of pandan, skincare doesn’t exactly come to mind immediately. Well, the founder of RESS, Sara Davina Soong, is about to change that. She’s caught on to the detoxifying properties of pandan and she’s infused her products with the key ingredient. Her skincare range is an additive and preservative-free one that combats dryness, signs of aging, as well as pigmentation. Just try not to ingest any of it.
Available at restorationessence.com.