Whoever said makeup is only meant for women, has obviously not seen BOY DE CHANEL, a new line of makeup products just for men. Pioneering the next beauty trend is none other than the luxury brand itself, Chanel.
In this new age, the conversation of makeup for men brings about the concerns of gender being a social construct. Nonetheless, makeup should not be limited to women only, as it should be a thing of the past – especially with recent revolutionary changes in the beauty world as seen with stars such as Covergirl’s male face, James Charles and other Korean Beauty ambassadors like Lee Min Ho.
Inspired by the concept of unveiling one’s true self, the new line features three essential products for its first launch – Lip Balm, Tinted Fluid and Eyebrow Pencil. The signature BOY DE CHANEL products capture the very essence of accentuating masculinity and hiding imperfections, some of which are concerns men have to deal with on a daily basis. One thing that I love about the new line is the simplicity and versatility that it comes with – which I feel comes in especially handy for men.
Just like everyone else, eyebrows are a definite must! The thing about eyebrows is that some fail to see the importance of how your brows help to shape and define your face. I must say it does take a bit of patience and precision to master, but it’s no doubt a skill worth learning. So it makes sense that the first product of this line is none other than the BOY DE CHANEL Eyebrow Pencil. If there’s one thing that we especially like about these bad boys, it’s that each brow pencil comes with a continuously sharpened tapered tip for you to achieve effortless hair-like strokes. Not to forget, it also comes with a waterproof formula that has the staying power of up to 8 hours!
Their tinted fluid, on the other hand, comes in as an addition to Chanel’s well-renowned line of foundation products. Set to correct imperfections and combined with SPF 25 sunscreen, the tint focuses on providing sheer coverage to conceal and protect the skin from the sun’s rays. It also feels lightweight on the skin as it is set to give a second-skin effect for that no-makeup makeup look. It’s shine-free too, so having a caked face is one thing you shouldn’t worry much about.
Last but not least, BOY DE CHANEL’s Matte Moisturising Lip Balm. You heard that right – it moisturises and mattifies! Formulated to nourish your lips with its fine and ultra-light formula, consisting of Jojoba Oil, Shea Butter, amd antioxidants, this lip balm is essentially a must-have item to soothe chapped lips from the unforgiving weather in Singapore.
Launching its first line in South Korea in September 2018, BOY DE CHANEL will take the world by storm as it makes its debut online to the rest of the world from November 2018 and at all CHANEL boutiques from January 2019 onwards. So mark your calendars and be ready to be ready to bust some stereotypes — men do wear makeup after all.
BOY DE CHANEL available in South Korea from September 2018, on all e-commerce stores from November 2018 and in-stores from January 2019.