Everyone knows that Orchard Road is a shopping paradise but let’s face it, we probably have gotten bored of what we fondly call ‘town’. There isn’t much diversity nowadays… I mean, you can easily find certain brands in more than one shopping mall along Orchard Road, no? Now, things certainly got a lot more interesting when you’ve got a whopping 61 local brands together, all in one space — which takes #supportlocal to a whole new level. That’s where Design Orchard comes in.
Lead by Enterprise Singapore, JTC and Singapore Tourism Board, Design Orchard is part of the government’s ongoing efforts to transform Orchard Road into a lifestyle destination.
Located at the junction of Orchard Road and Cairnhill Road, the two-and-a-half storey development designed by WOHA Architects is definitely not inferior to the shopping malls nearby. There is a retail showcase, operated by Naiise, on the first level. This level may have used a minimalist material palette consisting of only concrete, but it serves as a canvas that lets each retailer’s display to shine. You can even take a peek into the retail showcase through the circular openings!
On the roof top, there are incubation spaces and an events area. Head upstairs to admire the building’s sloping rooftop, along with pebble-shaped benches, umbrellas and a synthetic turf carpet, which offer the public respite from the bustle of Orchard Road (and a new spot for your Instagram posts).
Not only will Design Orchard showcase the best of Singapore’s talent, it will also add diversity to the Orchard streetscape. With so many local brands all under one roof, you can expect to shop till you drop. Look forward to a whole range of items from various categories such as fashion apparel, beauty and wellness, food souvenirs and small home furnishings. Here’s a look at all 61 brands involved in Design Orchard.
BEAUTY AND WELLNESS
Design Orchard may only have five brands under its beauty and wellness category, but it has got you all covered from skincare to fragrances. You can even create your own fragrance with Oo La Lab’s Collector’s Fragrance Mixology Kit!
FASHION AND ACCESSORIES
There is a huge variety of fashion apparel and accessories for both the young and the old. You’ve got fancier, sophisticated options that may be slightly more pricey, but you’ve also got more affordable options that are suitable for casual, everyday looks. Some designers like Esse, EDEN + ELIE and August Society, have adopted sustainability and social consciousness as part of their offerings.
Fashion Apparel Brands: Chubby Chubby, Cruise, David’s Daughter, Depression, Dotted Line, Esse, GINLEE Studio, KNITS, MATTER, Q MENSWEAR, QLOTHÈ, Reckless Ericka, Rye, The Missing Piece, THYINE, WEEKEND SUNDRIES, Wet Tee Shirt, XOXOJOY, Yacht 21, Ying The Label
Fashion Accessories Brands: 72smalldive, Alexandra Alberta, Binary Style, Blithe and Merry, EDEN + ELIE, Freshly Pressed Socks, Gnome & Bow, IVONOVI, Ling Wu, MARTHA WHO, Pew Pew Patches, PROTESTA, Rocket Eyewear, State Property, Stringwares, The Mindful Company, TREBENE, Tresse
FOOD AND LIFESTYLE
Instead of getting the usual Merlion keychains as souvenirs for your friends abroad, why not get something different from Little Red Box or Photo Phactory? Design Orchard also has products like candles, room sprays and beanbags to enhance your home, as well as food products to satisfy your tummy. You could also be supporting a good cause when you shop at Design Orchard, as The Animal Project brings customers quality lifestyle products using artwork drawn by those with special needs, and at least 50% of their profits go to charity!
Social Enterprise Brands: The Animal Project
Address: 250 Orchard Rd, Singapore 238905
Opening Hours: Mondays to Thursdays: 10am to 9.30pm; Fridays to Saturdays: 10am to 10pm; Sundays: 10am to 9.30pm
For more information, visit www.designorchard.sg.