News flash: Here in sunny Singapore, there are actually a plethora of homegrown fashion brands and local designers that create and offer original wardrobe essentials and statement pieces. But do you even have anything in your personal stash of clothes with a tag that says ‘Made-In-Singapore’?
In diabolical times like this, when sweeping numbers of all things unpleasant in the news has now become our everyday new norm, it’s important that we try our hardest to support local businesses — because it might mean that we are saving ourselves from a recession. Or so says some of the world’s most powerful figures.
So, if you’ve got the shopping budget to spare from all your cancelled travel plans, consider going on retail therapy by supporting these local designers for a perfectly-timed wardrobe refresher to lift your spirits.
Clockwise from left: Basic Floral Nyonya Dress Grey ($98), BLUE SPLASH Kimono Dress Straight ($148), Basic Floral Nyonya Dress Mint ($98).
Ans-ein is a fashion brand offering products based on art and the appreciation of the creative medium. This Singapore-based brand was founded in Singapore in early February 2017 by two mumpreneurs, Anseina (Ans) and Erlyn (Ein), who come from different career backgrounds that complement each other disciplines: Ans is an architect and wedding dress designer, while Ein has been in the retail business, events and media.
Their passion in encouraging people with the belief that ‘Everybody is an artist’ became the building blocks that inspire the conception of their fashion brand, made to suit many people with any kind of body shape and meant to be worn in several ways. So, don’t worry, you’re sure to find something that’ll fit you perfectly.
The Ans-ein products featured here are now available ONLINE.
Here’s a brand ethos that surely everyone can get behind: “Made to be cherished, for generations to come.” And coincidentally, it happens to be the statement that defines homegrown kids wear-focused label Elizabeth Little. They believe in making things well that last, with each of their signature pieces made using organic cotton, Japanese fine linen, and heritage Liberty prints, by like-minded craftsmen who follow ethical practices.
From left to right: CHIYO QUEEN’S GUARD DRESS ($85), HIROSHI SAFARI SAPPHIRE SHIRT ($79), NAOMI BLUEBERRYLICIOUS DRESS ($85).
Their hope is to nurture children to appreciate the values of slow fashion and for further generations to take responsible approaches to sustainability as opposed to the current mass production habits when it comes to fashion consumption. While at the same time, raising awareness for handcrafted craftsman techniques often neglected in our throwaway culture.
So to all young mummies, check out Elizabeth Little’s adorable vintage-inspired outfits and accessories, that you’ll treasure like all the happy memories you’ll have with your beloved little ones.
The Elizabeth Little products featured are now available ONLINE.
Minor Miracles is a print and textile studio that creates original one-of-a-kind prints that aim to bring happiness into every wardrobe and home. This homegrown business was created following encouraging requests that founder Dawn Bey has gotten for her exclusive prints created for bridesmaids, reinforcing her love for pattern-making with her core discipline of fashion design.
Clockwise from left: Bergamot Morning Coat ($258), Swagger Jagger Skirt ($138), No Scrubs Kimono Jacket ($238).
She now has the help of a dedicated locally-staffed team of fashion graduates who design patterns and prints by hand and sew its samples in-house. This passion for keeping true to original designs and sewing is essentially Minor Miracle’s statement of challenging the current norm of factory-supplied clothes and to encourage the craft of clothes making from scratch.
The Minor Miracles products featured are now available ONLINE.
Sonata Dancewear was founded by husband and wife duo — Mr Tai Han Kwang and Ms Ong Long, who were spurred by their love for dancing, to manufacture and retail the best quality high-performance dancewear for tiny tots and professional dancers. Since starting in 1982, Sonata Dancewear has since grown from a family-run business to become the leading dancewear distributor in the region.
Clockwise from top left: RIPSTOP JUMPSUIT in CLAY ($49), Cassiopeia Velvet Premium Capsule Collection 2020 performance suit ($69), RIPSTOP PANTS in SHADOW ($35).
Their vision is to be a part of every dancer’s journey, and if you’re an aspiring dancer yourself or have a little one who wishes to be one, then you’ll know where to go to ensure that you won’t be settling for second-best.
The Sonata Dancewear products featured are now available ONLINE.
Fashion is fickle, but style is forever — says this Singapore-based label that believes looking your best isn’t necessarily about following trends. Their reimagined timeless classics are carefully-crafted with only the best fabrics and tailoring to flatter the feminine silhouette, while also ensuring that you are comfortable in your own skin.
From left to right: Miura Set in Almond Damask ($299), Betta Top in Floral Galaxy ($199), Esmeralda Dress ($329).
Therefore, it can be said that each TRIA piece is a representation of the simple promise of the label’s labour of love, from their studio to your wardrobe.
The TRIA products featured are now available ONLINE.
Lily & Lou
This homegrown fashion brand is the love child of fashion enthusiast and computer engineer duo — Yan and Riyad, founded in 2018 to usher in the new world of slow fashion with beautifully-made, eco-friendly clothes personalised by you, for you. Their aim is to empower customers by creating clothes that celebrate your distinct style, with customisation services on their available looks.
All you have to do is download their customisation app and follow the easy steps illustrated below and you’ll be good to go!
Once they’ve received your order, their team of seamstresses will get right down to creating your personalised order, made individually as per your very own specifications! This process will take between 3-5 working days. As for delivery, this passionate brand provides free shipping globally! So just sit back, relax, and look forward to getting all dolled up in their beautiful pieces.