If you’re constantly scrolling through your Facebook and Instagram timeline, then you would have probably come across ads that keep appearing after every post. We admit — it can be annoying at times but it can also lure us to cart out something we didn’t actually think we needed before we came across it.
Now, as you might know, these social platforms are well equipped with algorithms and cookies that track your every move online. Let’s say you’re looking at a pair of magnetic eyelashes — next thing you know, ads from beauty brands like Glamnetic start flooding your feed. But what’s so great about the brand and their products? That’s where we come in. In this article, we’re listing out some of the top few beauty brands that have been appearing on our social feeds and what they have to offer.
1. Fraîcheur Ice Globes
Some may have seen it, while others may not. Whatever the case is, these lollipop-shaped facial rollers, otherwise known as Fraîcheur Ice Globes have been plastered all over our feeds. But what exactly are they? Well, these oddly shaped “ice globes”, that have to be placed in the freezer beforehand, have been said to narrow the blood vessels and allow the body to pump more blood around your face — which eventually results in skin that’s fresh and plump.
Besides that, these “ice globes” also offer a multitude of benefits that include, tightening your skin, reducing the size of pores, puffiness and redness, brightening the complexion, reducing acne scarring and, providing natural and sinus relief. It may sound too good to be true but we’re guessing these “ice globes” work similarly like your facial rollers which offer the same benefits.
Fraîcheur Ice Globes, $125.99. Visit FACEICEGLOBES.COM for more info.
Getting your bi-monthly hair treatment at the salon is made easy with O’wow. In their ads, O’wow promises to restore and nourish hair that’s “sure to turn heads”. Though we’re not sure how true that is, the treatment is said to be as good as a keratin treatment like the ones offered by the salon.
In their smoothing treatment home kit, you’ll find the brand’s treatment spray, an after-treatment sulfate-free shampoo and a conditioner that’s designed to prolong the effects of the treatment. Besides that, you will also need a comb, a shower and a hair straightener — yes, it’s part of the process of locking in the treatment. It takes about 40 to 60 minutes — depending on the thickness of your hair — and it also works to deeply repair and hydrate your hair cuticles thanks to its Formaldehyde-free formula with antioxidant properties and Brazilian botanical bioactives.
O’wow Kit Basic Kit, USD$59.90. Visit owowkit.com for more info.
Navigating your way through the world of scents can be a tough feat especially when you’re really picky about your fragrances. There are tons of options in the market for you to choose from but they just don’t hit the spot. Thankfully enough, there are brands like Maison21G that don’t just offer an assortment of scents for you to choose from, but they also offer a customisable option which allows you to create your own scent! As part of their customisation, you can choose from 1 to 2 ingredients from its scent family that range from floral to citrusy notes. You name it.
Perfume creation eau de parfum (25ml), $80. Visit MAISON21G.COM for more info.
4. Function of Beauty
Jumping onto the custom beauty trend, Function of Beauty is one of the few highly-raved brands that are offering a customised haircare range. Here, you can decide what goes into your formula (and what doesn’t) and design it according to your hair type, hair structure, and moisture level. After which, you’ll be brought to the next step which is choosing the goals you desire to achieve with your hair — such as to lengthen, volumise, or deep condition. But that’s not all, in fact, it gets better. You can also choose the fragrance of your shampoo — which includes scents like pear and apple, or rose and black currant. Finish off by choosing your colour for your shampoo and top it off with your name on the bottle! The formula is also sulfate- and paraben-free, vegan, and cruelty-free.
Shampoo + conditioner set (236ml each), $79. Visit functionofbeauty.com for more info.
Magnetic lashes are blazing the beauty scene at the moment. Take, for instance, brands like Glamnetic. Offering an extensive range of options for you to choose from, Glamnetic offers magnetic lashes of all types and colours — including their pride-inspired lashes that come with a brilliant rainbow hue.
These magnetic lashes are also perfect for those who can’t commit to lash extensions or even for those who can’t deal with the hassle of putting on lash glue. Glamnetic lashes also promise to stay on all day and are weatherproof and life-proof.
Glamnetic Luxe Lash, USD$43. Visit Glamnetic.com for more info.
6. Hapa Kristin
Coloured contact lenses are more readily available online than ever and it’s thanks to brands like Hapa Kristin. Sporting an adorable and comic-like aesthetic, the brand offers a wide range of affordable coloured contact lenses. Their designs are made to be flattering to the eyes, with colours like grey, blue, brown, just a few to name.
Besides their ads, you’ll also notice many of their customers singing praises about how comfortable and versatile these lenses are.
Hapa kristin lenses range from $24 to $30. Visit HAPAKRISTIN.SG for more info.