The BTS x New Era Collection Features An Exclusively Designed 59FIFTY Cap

SG ARMYs, here’s your chance to show off your BTS pride with the all-new BTS x New Era collection! First launched on 18 June as an exclusive for New Era in South Korea, the collection has now reached Singapore with a total of 17 items, designed by New Era and BigHit Entertainment, that includes hats, t-shirts and bags.
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The BTS x New Era Collection. (Image courtesy of New Era)

Each piece in the collaboration has been thoughtfully designed for both domestic and international fans, featuring the group’s logo as well as the phrase ‘Beyond the Scene’ — the official English meaning of BTS’ acronym that was a part of their brand identity revamp in 2017.

Here’s a closer look at the first-ever BTS x New Era collection.
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BTS x New Era 59FIFTY cap, $69. (Image courtesy of New Era/BigHit Entertainment)

A must-have piece from the collection for all fans is the 59FIFTY cap (seen above), which has been exclusively designed to feature BTS’ album artwork on the inner lining of the cap.
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From top to bottom: BTS x New Era ‘BEYOND THE SCENE’ 9TWENTY UNST cap, $59 and Bucket Hat, $69. (Image courtesy of New Era/BigHit Entertainment)
BTS x New Era BTS Logo 9TWENTY UNST cap, $59 each. (Image courtesy of New Era/BigHit Entertainment)
BTS x New Era Tee, $69 each. (Image courtesy of New Era/BigHit Entertainment)
BTS x New Era Multi-Tool Case, $69. (Image courtesy of New Era/BigHit Entertainment)

FREE BTS x NEW ERA STICKER PACK

With every purchase of $120 worth of BTS x New Era merchandise, you’ll receive a sticker pack with BTS x New Era logo stickers, while stocks last.

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The BTS x New Era Collection is available only at New Era Wisma Atria.

 

 


New Era Singapore (Wisma Atria) is located at Wisma Atria, 435 Orchard Road, #03-31, Singapore 238877.

Banner image courtesy of New Era and BigHit Entertainment.