An award-winning sheet mask, a bold lipstick that holds the promise of high-pigment colour, or a classic fragrance that takes on the rose. These are just some of the beauty items we’ve spotted at NOVELA, a one-stop beauty shop in Singapore that carries a wide range of skincare, makeup, fragrance, and other luxury beauty products. Even better, there’s an upcoming promotion that’s offering major discounts, both at their stores and on their website!
The NOVELA Member Day Sale is happening from 22 – 25 September 2022, and will see discounts of up to 70% off plenty of their beauty products, including brands such as SK-II, Kiehl’s, Gucci, La Mer, Estée Lauder, and more. On top of that, you’re also able to snag cash vouchers the more you spend, and receive free gifts of an exclusive lipstick holder and a full-sized skincare product.
The sale will be open to NOVELA members. You may sign up for free in order to take part in the Member Day sale, as well as enjoy member-exclusive prices and receive a S$5 voucher upon successful registration. Read on to find out more, and to see some of the best beauty deals we found ahead of the event.
On NOVELA — a beauty retail concept based in Singapore
Before we tell you more about the event though, here are some things to know about the beauty retail house. NOVELA was first established in Singapore in 2013, with the mission of providing the “finest and most relevant emerging beauty products and services” — as a result, they’re always on the lookout for both timeless and emerging beauty brands across a broad range of product categories, including skincare, fragrance, makeup, body and hair care.
You’ll find well-known luxury brands, including SK-II, La Mer, YSL Beauty and Estée Lauder on their regular roster, while Asian brands such as JM Solution and Kose tend to do well on their counters as well.
Speaking of counters, NOVELA currently has 6 stores across Singapore in locations such as SingPost Centre, Bugis Plus, Waterway Point and IMM. You may also find them online at novela.com.sg.
NOVELA’s Member Day Event
With the sheer amount of beauty products going on sale from 22 September, we’ve narrowed down a couple of great deals you may expect. Our list starts with classic fragrances you’d want on your shelf, including an enchanting floral green fragrance from Jo Malone London and other classic floral scents. For skincare, the Fresh Soy Face Cleanser is a cult-favourite for its gentle yet effective formulation, while luxury items including La Mer’s The Treatment Lotion and SK-II’s popular Facial Treatment Masks will now be slightly easier on the wallet if you’d like some pampering treats for your skin.
On the makeup front, we’re eyeing these eyeshadow palettes from Urban Decay and Huda Beauty, known for their highly-pigmented formulas and flattering shades; YSL Beauty’s Rouge Pur Couture lipstick is all dressed up in its latest glamorous case; while NOVELA’s also offering much-talked-about holy grail items such as the NARS concealer and Givenchy Prisme Libre Loose Powder.
[Click on the images below to expand, and for more info.]
gifts with purchase
Promotions such as NOVELA’s Member Day Event are often a golden opportunity to stock up on your favourite beauty products, and these add up. Thankfully, we’re being rewarded for our purchases. Here are two gifts you may receive when you spend at least $200 in a single receipt:
- Receive a free NOVELA Lipstick Holder with a min. spend of $200 at any NOVELA stores or official website (While Stock Last)
- Receive a free Estée Lauder Nutritious Radiant Energy Treatment Lotion 200ml (worth up to $82) with min. spending of $650
member day vouchers
If you’re spending upwards of $300 within a single receipt, the NOVELA event further entitles you to exclusive Member Day cash vouchers where you can get discounts off your next purchase. There are different tiers to unlock the more you spend, up to an $80 cash voucher when you spend at least $1,200. Have a look here:
- Spend a minimum of $300 (in a single receipt) at NOVELA to receive a $10 cash Voucher.
- Spend a minimum of $500 (in a single receipt) at NOVELA to receive a $25 cash Voucher.
- Spend a minimum of $800 (in a single receipt) at NOVELA to receive a $50 cash Voucher.
- Spend a minimum of $1200 (in a single receipt) at NOVELA to receive a $80 cash Voucher.
T&Cs apply. While stocks last (on a first come-first-serve basis).
You may enjoy all these discounts, as well as exclusive gifts and vouchers, at any of NOVELA’s 6 retail outlets, as well as their website, which offers free delivery with a minimum spend of $100.
The sale will be open to NOVELA members. You may sign up for free in order to take part in the Member Day sale, as well as enjoy member-exclusive prices and receive a S$5 voucher upon successful registration.
Novela Member’s Day Event, happening from 22 – 25 September 2022, both in-store and ONLINE.
Novela store locations:
- SingPost Centre: 10 Eunos Rd 8, #02-101/102, Singapore 408600
- IMM: 2 Jurong East Street 21, #02 – 41, Singapore 609601
- Chinatown: Yue Hwa Building, 70 Eu Tong Sen Street, Singapore 059805
- Velocity Y@ Novena Square: 238 Thomson Road, #01-36/37 Singapore 307683
- Waterway Point: 83 Punggol Central, #01-50 Singapore 828761
- Bugis Plus: 201 Victoria Street #02-62/63, Singapore 188067