We’ve been enamoured with anything and everything Gucci Beauty since the relaunch of their cosmetics line in 2019, with good reason too. House creative director Alessandro Michele has imbued the collection with his signature eclectic point of view, while the lipsticks, eyeshadow palettes and more give off plenty of Old Hollywood vintage flair.
Having a Gucci Beauty item on your vanity table feels like you’re owning a work of art — and it’s about time they take this aesthetic to a whole new level, starting with the brand’s first-ever boutique in Singapore. The store, now at ION Orchard, offers Gucci Beauty makeup, alongside the House’s women’s and men’s fragrance collections.
A very “Gucci” point of view
As we’d expect, every corner of the Gucci Beauty store is distinctly Gucci, where the design codes we see throughout the makeup series are translated across the furniture and fixtures.
Floral prints and glamorous finishings reign free here across makeup counters and displays, as does that particular pale pink colourway we’ve come to associate Gucci Beauty with. Italian-made Gucci chairs give a luxe feel to the boutique, as these are upholstered with floral motif fabrics and a pretty pink fringe trim. Combined with cherry-red wood floors and luminous mirrored tiles, think of this as a space that fully embodies the aesthetics of the brand.
Speaking of the latest innovations, there are certain digital elements that make this a store of the modern world. Video walls highlight the latest products and innovations, and throughout the store, you’ll notice QR codes and interactive screens that allow us to enjoy one-of-a-kind Gucci games and applications.
This includes Virtual Try-Ons right at the beauty counter, which allows you to test out lipstick shades or eyeshadow looks without the hassle of going through every one of their colours. Those new to makeup would also appreciate an interactive screen that determines an ideal beauty routine based on answering a series of questions on your skin type and preferences.
Exclusive experiences — a fragrance bar, and personalisation services
With a store to call their own, Gucci Beauty is keen on making the space as cosy as can be, starting with an interactive Fragrance Bar. Here, you get to discover the various perfumes, including the popular Gucci Bloom and Gucci Flora series, via smart technology and digital screens. Simply pick up the fragrance you’re interested in, and set it down at a designated space to learn more about its olfactory notes, ingredients, and the intriguing creation of each scent.
For those possessive about their beauty products — which we totally get — or want something special to call your own, the Gucci Beauty boutique will offer personalisation services as well. Available very soon, an engraving service allows for customers to have their monograms engraved on their favourite beauty products, fragrances bottles included, while an embroidery service gives us more customisation options for, say, your makeup pouch.
The Alchemist’s Garden Collection
With the opening of the Gucci Beauty boutique, we finally get a chance to look at the full range of fragrances within the exquisite The Alchemist’s Garden collection. A high-end and luxurious series of scents, each of these have been created by Alessandro Michele and master perfumer Alberto Morillas, who were inspired by the science of alchemy that had influenced the time-honoured art of fragrance-making.
The range includes eaux de parfum, fragrance oils, and acque profumate. Each of the EDPs champion a hero ingredient — either rose, oud, amber, violet, woods, iris or mimosa — and tell the story of a place, moment or memory; they’re housed in lacquered glass bottles and a porcelain jar that feature whimsical illustrations.
Most excitingly, a new design concept is also introduced in the Singapore boutique. We are the first in the world to feature a newly-conceptualised display design of a round counter topped with a fragrance layering wheel, which holds the pretty fragrances and their matching blotters. A Gucci Beauty fragrance expert will also be on hand to guide us on how best to layer the perfumes in order to create our own signature scent.
OUR SHOPPING LIST
If you’re new to the brand, or have always wondered about the absolute must-have Gucci Beauty items, we’ve got a couple of tried-and-tested recommendations. The Fluide De Beauté Fini Naturel liquid foundation is one of our top picks for the way it creates a beautiful, smooth semi-matte base, while you can’t go wrong with one of their vintage-inspired lipsticks, whether it’s the Rouge à Lèvres Voile Sheer Lipstick or the intensely-pigmented Rouge à Lèvres Liquide Mat Lip Colour. Be sure to check them out the next time you’re headed to the boutique!
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The Gucci Beauty boutique, located at ION Orchard, #B2-44/46.
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