The Pokémon fever is at an all-time high right now, with the newly-launched Pokémon Scarlet and Pokémon Violet RPG games out on the Nintendo Switch, a Pokémon-themed aircraft carrier and tech accessories collection, as well as with mascots and drone light shows taking place over the weekend across M Malls and at Marina Bay respectively. No doubt, the Japanese series’ popularity isn’t about to die down any time soon — especially in this next evolution of collaborations meant to celebrate the Pokémon’s prestigious 25th anniversary.
PUMA has teamed up with The Pokémon Company International to unveil a full-fledged puma.com collection of sneakers and apparel inspired by the famous Kanto region starters — Bulbasaur, Charmander, and Squirtle — and the fan-favourite / Ash’s companion, Pikachu.
Announced earlier about a month ago across international media, we got word that it’s now out in Singapore, at PUMA stores and exclusive retailers.
First up, those sneakers. Classic PUMA shoe silhouettes take on the distinct colours of our beloved pocket monsters, with nylon and suede uppers adding much texture to the shoes. Their various element types are featured on heel tabs as well, while you can identify them via face graphics that appear across tongue tabs, charms, and co-branded insoles.
Bulbasaur and Pikachu feature on the PUMA Rider FV, a chunky style that prominently highlights the sporting brand’s iconic Formstrip; Charmander on is a blast on the PUMA Slipstream basketball shoes; while Squirtle tackles the low-cut PUMA Suedes, complete with blue translucent soles. The footwear range comes in all sizes, and is available to infants, children, and adults.
A series of apparel also accompany the sneakers, with items such as sweatpants, cotton t-shirts, hoodies and a track jacket, as well as accessories such as a backpack and messenger bag making the cut.
Take a look at those iconic sneakers here:
The PUMA x Pokémon collection, $35 – $199. Available in Singapore on puma.com, and at PUMA stores (Bugis+, Flagship Store at 313@somerset, ION Orchard, Jewel, VivoCity), and retailers including FootLocker, Limited Edt – The Shoppes at Marina Bay Sands, Limited Edt Women’s Vault, TANGS at Tangs Plaza.
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