Shop Your Favourite Local Fashion Labels At Plaza Singapura — Including Love and Bravery, & More

Never underestimate a blogshop. From what we’ve seen, those that had originally started out as humble e-commerce fashion labels have, these days, become glowing success stories in their own right, braving the transition from URLs to expansive physical spaces that give us the most aesthetic “offline” retail experiences.

In the latest news, womenswear label Love and Bravery has opened their third brick-and-mortar store at Plaza Singapura, a prime location that takes advantage of the mall’s presence within Singapore’s central shopping belt. It joins other established brands such as SuperGurl, The Willow Label, and Neonmello, for a total of eight boutiques owned by local e-commerce brands.

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Love and Bravery’s new store at Plaza Singapura

Founder Eunyce Yap believes in the importance of a hybrid model of retail, which offers the convenience and immediacy of online shopping, alongside a physical retail space where customers get to try on pieces and feel the fabric and construction of the garments themselves.

This new space at Plaza Singapura is designed by award-winning local design company Wynk Collective, and is a minimalist, but cosy, space that invites shoppers to step outside of the hustle and bustle of their busy lives.

Here, the changing rooms are bathed in soft, warm light, while you’ll find their latest collections on the rack, in an array of fresh Spring/Summer colours such as lilac, forest green and neutral off-whites and browns.

The brand is also well-loved for their comfortable Asian-fit apparel, which caters to petite frames (XXS) all the way till XXL. Their newest Summer Touch collection certainly offers versatile outfits as well, with thoughtfully curated coords consisting of matching camisoles and pants, with shirts that can be layered above or worn separately.

A premium linen blend adds to their comfortable wear in warm climates, while these look and feel effortless, and can be worn for all sorts of occasions, from a work outfit to something more casual for the weekends and holidays.

Love and Bravery, located at Plaza Singapura, #B1-20. Opening hours are Monday – Sunday, 11am – 930pm.


E-commerce labels at Plaza Singapura

If you didn’t already know, Plaza Singapore happens to be a hotbed for some local e-commerce labels, who’ve happily set up shop within the centrally-located mall. From edgy street fashion style to feminine picks and timeless, minimalist wear, here are some of our favourite stores to discover.

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All stores, located at Plaza Singapura.