How do you stand out in what feels like an oversaturated beauty market? One thing we’re always drawn to — fun packaging. And we don’t mean it in a superficial way either. These days, beauty brands need to nail their aesthetics, simply because the digital realm prizes the visual so much, though it goes beyond that too; see, packaging instantly conveys the brand ethos while connecting with their audiences, a creative process that’s definitely true about Urban Jungle.
The bold fonts and colours by this Gen Z-friendly Aussie beauty brand is just one to communicate their even bolder mission to empower all with their choice of creating inclusive and easy-to-use skincare products at affordable price points, for a “skinimalism” routine that combines what they themselves deem “the Australian laidback approach” with effective made-in-Korea formulations. All their formulas are suitable for all skin types, as well as PETA- and vegan-certified.
The brand has also recently landed in Southeast Asia, thanks to its entry into Sephora, where they’re currently available online and at selected Sephora stores. Peek ahead for a selection of their most well-known products!
The G.O.A.T. Face Serum, $40
Ace name aside, this is one of Urban Jungle’s superstar products, as the powerhouse The G.O.A.T. Face Serum comes packed with skincare MVPs / active ingredients Niacinamide, Vitamin C and Ferulic Acid for an effective brightening effect. Furthermore, the formula uses a unique micro-encapsulation technology to deliver these actives into our skin, ensuring more potent and better visible results.
Melt Me Softly Cleansing Balm, $32
Cleansing balms are quite our staples these days, so we’re glad that Urban Jungle has decided to bring in their Melt Me Softly Cleansing Balm. Meant as an everyday cleanser that melts away waterproof makeup, SPF (and the weekend’s regrets, they say), it has a buttery texture and is fragrance-free to make it safe for sensitive skin, while also containing nourishing oils so our skin will feel fresh and moisturised immediately after cleansing.
Saké Bomb Gel Cleanser, $38
For days sans-makeup, look to their gel cleanser, which comes infused with Fermented Saké and AHA for exfoliating and brightening effects. The former is rich in enzymes that gently exfoliate the top layer of the skin for an even texture, while the latter, essentially Lactic Acid, further helps that process to reveal bright and smooth skin.
Grime Fighter Body Wash, $32
Midas Touch Body Lotion, $34
This friendly duo of body care products contain Apricot Seed Oil, packed with Vitamin A, C, and E, to nourish the skin, reduce the appearance of fine lines, wrinkles and blemishes, and maintain its baby-soft texture. The Grime Fighter Exfoliating Body Wash is a gently-exfoliating formula that contains Lactic Acid to help with the renewal of skin; follow up shower routine with the Midas Touch Body Lotion, infused with Niacinamide too, so you’re all set for smooth skin.
Urban Jungle is available exclusively on sephora.sg and at selected Sephora outlets.
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