In the makeup industry, beauty brands have to act fast to stay relevant and push their way to the forefront, but there are also brands that enjoy taking their time to create products and are totally chill about new launches. Case in point? Burt’s Bees. Sure, they’ve got coloured lip products and BB creams in their collection, but for a brand that’s been around for over 30 years, they’re a little late to the cosmetics game. Better late than never, though. At long last, the natural beauty brand is launching a full range of makeup.
It’s not easy to formulate quality products with natural ingredients, which is why Burt’s Bees brought in celebrity makeup artist Toby Fleischman to help create the collection. Joining their neat portfolio of lip products is a glossy lipstick, which makes a nice switch for the balmy textures we’re so used to seeing from the brand.
Along with new liquid and powder foundations, the lineup will also include blush, mascara, liner, three-shade eyeshadow palettes, and brow pencil. It’s also good to know that their mascara uses jojoba oil and glycerin instead of harsh chemicals, so it’s been ophthalmologist-tested and approved, giving contact lens wearers and those with sensitive eyes something to rejoice about.
As expected, all of these products are free of parabens, phthalates, synthetic fragrances, and petrolatum, so you might wanna consider trading in some of your non-natural beauty products for these instead. The seven-piece collection is slated to hit US stores in September, so we’ll probably have to wait a little longer till they arrive at local Sephora. If you can’t wait to get your hands on them, they’re available now at burtsbees.com.
Main image: Burt’s Bees Facebook
Product images: @burtsbees
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