Bimba Y Lola has collaborated with Instagram artist Hey Reilly to bring fun, light-hearted visual content for the brand. Tapping on his creativity, the artist recreates the image of the brand and the Olympia collection bags. The campaign images may be NSFW, but they’re definitely something different from the usual campaign images you’ll see.
Known for fusing fashion and fine art while injecting humour in his digital pop-graphic works, Hey Reilly has lived up to his name once again with this set of campaign images. His tongue-in-cheek approach is fresh and one of a kind, daring to challenge the conventional. The image of the crossbody bag on the peach (reminiscent of a butt) for example, speaks for itself!
The Olympia collection now has new bag designs and sizes in its collection, made of technical fabric. With crossbody bags being in trend, the White XXL Crossbody Bag is one to look out for in this collection. A large bag with a zip fastener, front pockets and an eye-catching adjustable crossbody strap in orange, it’ll be sure to make you look effortlessly chic while still being functional. The Multicolour XL Backpack on the other hand, features a mustard-coloured flap and adjustable straps with the brand’s logo. There are also pockets on the front and sides for compartmentalisation.
Bimba Y Lola Olympia Bags x Hey Reilly collection, from $265.
Available online and at Bimba Y Lola stores.
