The fashion industry is known for being responsible for how you’d like to dress, whether you’re aware of it or not. Cue Miranda Priestly for those who need a concise explanation as to how. But unlike some fashion movements many would deem too adventurous or worse, the biggest and most important trend of late — sustainability, is something most if not all of us can definitely get behind.
In these coming weeks, look out for these launches from some of your favourite apparel retailers to participate in making mindful purchases that contribute to environmental conservation in different ways, while making you look and feel greater.
COS
Wardrobe staples are something we simply can’t live without because we’d be walking around like nudists otherwise. Amongst the most quintessential pieces that we wear again and again, or are able to dress up or down easily is the white t-shirt, so it’s important that we buy something quality-assured that we can revisit over the test of time — and of course, to stop contributing to the environmentally-damaging practice of fast fashion waste.
Minimal and unassumingly luxe fashion label COS is offering the White T-Shirt Project this season with a series of white-shirts for men and women made entirely from organic cotton. Synonymous with effortless style and immaculate craftsmanship, each of the designs in this collection plays on stylish silhouettes that promise comfort and fit as an easy go-to for any occasion you find yourself in. Available in a total of 7 styles, make a considered purchase of one of these to incorporate as part of your wardrobe favourites that you’re bound to love more and more over time.
The COS White T-Shirt Project collection for Men’s and Women’s will be available from 17 April in-stores islandwide and ONLINE.
H&M
In addition to being more environmentally conscious, is keeping to a gym schedule part of your New Year Resolutions? If so, then check out this athleisure-focused streetwear collection from apparel behemoth H&M in collaboration with Sydney-based brand P.E Nation!
The vibrant colour-blocked pieces spanning figure-flattering performance wear, sports socks, bum bags and everything else you may need when living the fast-paced urban lifestyle are reimagined and created in more sustainable fabrics in this collection. The easy to mix-and-match style-led assortment is also meant to be worn all day, every day to promote an active lifestyle while also championing the strength of women who juggle their fashionable lives with their sports schedule.
The P.E. Nation x H&M collection is available now exclusively at H&M Orchard Building and Kallang Wave, as well as ONLINE.
RE/DONE
Luxury label RE/DONE is launching its exclusive denim collaboration with NET-A-PORTER entitled #MYREDONES by joining arms with six global fashion taste-makers: Amina Muaddi, Hikari Mori, Caro Daur, Blanca Miró, Savi, and Pixie Levinson, to produce limited-edition jeans unique and ideal to each of their personal styles while also staying rooted to the label’s American heritage aesthetic.
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RE/DONE – + Amina Muaddi Patchwork High-rise Flared Jeans
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RE/DONE – + Hikari Mori High-rise Wide-leg Jeans With Braces
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RE/DONE – + Caro Daur Cropped Frayed High-rise Slim-leg Jeans
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RE/DONE – + Blanca Miró Stove Pipe Embroidered High-rise Straight-leg Jeans
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RE/DONE – + Savi Pleated High-rise Tapered Jeans
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RE/DONE – + Pixie Levinson Distressed High-rise Tapered Jeans
Sustainably produced through RE/DONE’s heavily vetted factories, vintage Levi’s or recycled fabrics, these jeans represent the label’s commitment to using less water in 2020, so you can feel that much better in the perfect pair of your choice.
The #MYREDONES Denim Collection is now available on NET-A-PORTER.
Samsonite
In partnership with World Wide Fund for Nature (WWF), Samsonite is bringing back its annual Luggage Trade-In Campaign to raise awareness of pressing environmental concerns in the lead up to Earth Hour! From now until 31 March, simply trade in your preloved luggage at any Samsonite stores islandwide to enjoy 30% off the Samsonite Aspero or Samsonite Varro range of luggage.
In addition to this campaign, the travel brand is also donating $10 to WWF for every one of these trade-in purchases. Be rest assured too, that your preloved luggage donated will also be meaningfully recycled into non-fossil derived fuel for sustainable uses.
The Samsonite Luggage Trade-in Campaign is running from now until 31 March at all Samsonite stores islandwide.
Timberland
Nature-loving outdoors apparel label Timberland is committed to contribute to environmental conservation by pledging to plant 50 million trees around the world by 2025. Following the label’s concerted initiatives to go green with its Nature Needs Heroes campaign — creating products responsibly while increasing the use of recycled, organic, and renewable materials in its products over time, you can check out these highlight pieces from their latest ReBOTL™ collection.
Made by utilising innovative and sustainable fabric technologies in the form of their ReBOTL™ material, made from at least 50% recycled polyester, know that your purchase with Timberland will contribute to the greater purpose of forging a greener and better future together.
The Timberland ReBOTL™ collection is now available IN-STORES islandwide.
PUMA
One of the most beloved global sportswear brand PUMA has co-created a collection made from recycled plastic with First Mile — a multi-faceted initiative that strengthens communities in need from Taiwan to Haiti by creating sustainable jobs for individuals collecting plastic bottles and therefore reducing pollution in nature.
One of the key environmental benefits of this collaboration is the diversion of over 40 tonnes of plastic waste from landfills and oceans with the production of this collection. Spanning the extensive range are shoes, tees, shorts, pants and jackets made of at least 83% to even 100% recycled plastic from First Mile’s contribution, you can be ‘Forever Better’ both in your performance and environmental conscience with PUMA.
