Superga Presents A Starting Line-Up Of Pokémon-Inspired Sneakers, In Both Adult And Junior Styles

Pokémon trainers, anyone? This is a call to all aspiring Pokémon masters on the road to victory, you hardcore geeks, as well as those who’d love a pair of Pokémon-themed trainers. You’ve come to the right place. We’re here to share that Superga has just announced The Pokémon Collection, a starting line-up of 6 rubber-soled sneakers that feature Pikachu, Charmander and more.

This collaboration between the Italian sneaker brand and the beloved Pokémon franchise is also a family-friendly collection that caters to both the young and the young at heart. It’s set to hit Superga stores this week — on Friday, 10 March, at 11am.

The series debuts three unisex adult sneakers, each with a unique canvas upper and vividly-coloured rubber soles, as well as  three matching pairs of junior shoes with velcro straps that mirror the first three’s Pokémon-centric designs.

Three of Superga’s signature silhouettes are referenced here, namely the Superga 2750, Superga 2490, and the Superga Strap. Ahead, we take a closer look at their individual designs.

[click on the images below to expand.]

SUPERGA’S THE POKÉMON COLLECTION SNEAKERS

SUPERGA 2750 PIKACHU | $119.90

There’s never a Pokémon collection without Ash’s (arguably) favourite, Pikachu, who’s now the star of Superga’s just-as-iconic 2750 trainers. This is a clean design that sees Pikachu in various poses across the back of the white sneaker, complete with tonal white eyelets for a minimalist upper look; peek underneath though and you’ll find a dash of electric blue used on the shoe’s sole.

You may also opt to dress up these sneakers with four Poké Ball charms — the Friend Ball, Level Ball, Fast Ball and Lure Ball, which are necessities in any pro trainer’s toolkit. 

SUPERGA 2490 POKÉMON TRAINER | $119.90

As for the other lace-up style, this one goes big on Poké Balls, with the red and white spheres standing out against a stark black backdrop. It is paired with a bright red base, while the silhouette calls for a chunky sole further emphasised by a bold black line, meant for the cool anti-minimalist. 

SUPERGA 2750 STRAP PIKACHU AND FRIENDS | $119.90

A neutral-toned sandy grey number rounds off the trio, where the Superga 2750 Strap design features a bunch of popular Pokémon all lined up on the canvas upper. The next time you’re in need of company, know that Squirtle, Pikachu, Togepi, Bulbasaur, Meowth, Eevee, Jigglypuff and Charmander are here to walk every step of your next adventure. The shoes boast a cheery yellow sole too, with the word “Trainer” on the back tab — a detail that’s present across the entire collection. 

THE JUNIOR RANGE

SUPERGA 2750 JUNIOR STRAP PIKACHU ; SUPERGA 2750 JUNIOR STRAP PIKACHU AND FRIENDS ; SUPERGA 2750 JUNIOR STRAP POKÉMON TRAINER | $89.90

 


The Pokémon Collection by Superga will launch 10 March 2023, 11am, at all Superga retail stores and The Pokémon Collection.