Ever since we’ve posted our initiative to promote businesses for free on our social media platforms as a show of our solidarity support for creatives here, emails have been landing in our inboxes every day with requests for promotion. Strangely enough (or not), while reviewing and consolidating details for the many features that have since been published (which we will continue to do, and be glad to do it), most of the fashion brands we’ve come across are ones we’ve never heard of.
Perhaps because most of us are creatures of habit, it probably comes across unsurprising that like yourself, I and many others are prone to frequent the same brands over and over for new clothes. Low prices and trust in global brands are after all strong tools to wield when persuading us to part with hard-earned cash.
Naturally, when that happens, it places many talented young local designers on an almost impossible-to-compete playing field. Which if nothing else, discourages many from pursuing their creative passions as lifetime projects.
With that, we’d like to shed some spotlight on some of the most promising fashion businesses we’ve come across thus far, to sway your decision from clicking checkout at your favourite online retailer, and consider supporting local.
Though you might be thinking that shopping now seems a little too self-indulgent, remember that the last time the world stood still, one of the world’s most powerful figures advice to adjust to a new normal was to urge the people to go shopping. It sounded silly for sure, but what he really meant was, to redistribute wealth and get this essential part of the economy going again.
So, while you’re checking out all these beautiful pieces made by our fellow locals and am considering to press Buy Now, think carefully about why you’re buying them. It just might mean that you’re helping to save an entire generation of young designers and independent businesses. Your online purchase is likely their only source of income at this moment to keep staffs employed, livelihoods saved, and their labours of love afloat in this time.
And if there’s anything vaguely optimistic we can offer to encourage you to make an informed purchase now, refer to this survey done in South Korea that shows how their spending habits on all things we also know and love is one of the vital reasons why they will narrowly avoid going into recession.
Yes, sometimes a dress is only just a dress, and a shoe is simply that, but — as one esteemed reporter suggests — it can also be a creative rescue line for us all, and a bet on a better future.