Most people these days would often prefer watching a film adapted from a novel as opposed to reading the novel itself, even if it’s widely regarded that the latter is the superior rendition of an original story. With our changing habits of consuming news and media in the smallest doses before swiping on, it’s unsurprising that we are also now known to have short attention spans.
Understanding this, CHANEL has debut a dedicated online presence coined INSIDE CHANEL that exclusively releases short 3-minute chapters covering legendary stories of its eponymous founder, its association with celebrity, and the different facets of influence that makes this luxury label an irreplaceable force in fashion culture and beyond.
This series of chapters also sees the unveiling of never-seen-before recordings and footage from interviews with world-renowned figures that were never published anywhere else until now. So if you thought you’ve already known all there is to know of the label responsible for revolutionising womenswear forever, you might want to reconsider your stance on the matter once you’ve checked these out.
We’d also suggest starting all the way from the start at Chapter 1: N°5, since each short chapter features archival content specifically relevant to its own subject that you probably wouldn’t want to miss, and are gorgeously produced with brilliant editing. Individually, they each stand out as addictive little amuse-bouches meant to be visually savoured with one after another in succession.
Our favourite chapter covers one of Hollywood’s most influential stars — Marilyn Monroe, and her intimate relationship with CHANEL N°5. This chapter features the 1960 recording of Marilyn’s spontaneous response in a MARIE CLAIRE interview where she mentioned the fragrance as her choice of sleepwear. This small moment in time cemented in pop culture history is now available for all us to hear for the first time. Also, of note is the immersive soundtrack by AVIA, that is in no small part responsible for keeping you coming back for more.
Take a break from working at home, and catch a chapter or two to stay inspired. Just trust us when we say you wouldn’t regret it.
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