Rainbow Sneakers Celebrating Pride By adidas Originals, Converse, Nike & More

June is the time of the year where people across the world celebrate the freedom to love in a parade known as Pride. In Singapore, it happens annually in a similar arrangement celebrating the same message that we call Pink Dot. While these events have been cancelled following global events, we can still show our support as allies for the LGBTQ+ community in alternative ways, such as providing them visibility and acknowledgement by donning merchandise designed to commemorate them and their causes.

In addition to launching new sneakers highlighting the LGBTQ+ symbol — the rainbow, which signifies all types of love — these sportswear brands have likewise contributed significant sums to respective non-profit organisations aiding and supporting vulnerable youths in the LGBTQ+ community. Scroll down for further details of the latest Pride-inspired sneakers from your favourite global sportswear brands!

 

adidas Originals

Left to right: NMD_R1 PRIDE SHOES ($200), DAME 6 PRIDE SHOES ($180), ADILETTE LITE PRIDE SLIDES ($45).

For Pride 2020, adidas has launched a seven-piece footwear collection celebrating the vibrancy of the LGBTQ+ community worldwide. The all-time favourite silhouettes featured in this collection are the Superstar, UltraBOOST 19, Dame 6, NMD_R1, Harden Vol. 4, Nizza, and the Adilette Slide.

Clockwise from top left: SUPERSTAR PRIDE SHOES ($140), HARDEN VOL. 4 PRIDE SHOES ($210), ULTRABOOST 19 PRIDE SHOES ($210), NIZZA PRIDE SHOES ($120).

Each with its own distinctive take on showcasing the rainbow on its iconic 3-Stripes, Trefoil logo, or in various components of their silhouette, you’re bound to find a favourite best suited for you to wear with pride.

The adidas originals pride 2020 collection is now available ONLINE.

 

Converse

Top row from left to right: Pride Chuck 70 (USD 90), Pride Chuck Taylor All Star (USD 60), Custom Pride Chuck 70 By You (USD 105).
Bottom row from left to right: Custom Pride Chuck Taylor All-Star Platform By You (USD 90), Pride Chuck 70 (USD 85), Custom Pride Chuck Taylor All-Star Platform By You (USD 90).

Converse is embarking on its five-year strong anniversary celebrating Pride this year, with a nine-piece collection of Chuck 70 and Chuck Taylor All-Stars sneakers highlighting social justice advocate Amber Hike’s More Colour, More Pride flag, which features an expansion of the rainbow colours to include black and brown.

Left to right: Pride Chuck 70 (USD 90), Pride Chuck Taylor All Star (USD 65), Pride Chuck Taylor All Star (USD 65).

Focusing on the theme of inclusion, each colourway of this year’s Converse Pride collection sports a distinctive rainbow print either on the upper, outsole or all around on the sneakers! Depending on your preferences, there’s a simple rainbow on canvas rendition, a glitter-coated upper variation, or a bisexual flag on the heel cap version of Converse’s iconic styles for you to choose from!

Converse has donated over $1,000,000 to LGBTQ+ global organisations over the span of five years, to support, protect, and aid vulnerable members of the community worldwide.

The Converse Pride 2020 collection is now available online.

 

Nike

Nike’s take on Pride this year centres around the concept of unifying strength and diversity. With the reintroduction of designs and colour application methods popularised by the brand from different time periods, to feature the aforementioned More Colour, More Pride flag.

Left to right: Nike Air Max 2090 BeTrue (POA), Nike Air Deschutz BETRUE (USD 90).

Coined the Nike BeTrue collection, this three-piece lineup includes the Nike Air Force 1, the Nike Air Max 2090, and the Nike Air Deschutz. Each footwear embraces the addition of rainbow colours in very different ways. Case in point, the Air Max 2090 goes big and bold with solid panels of colour blocks across its upper, while the Air Deschutz is more muted with fun glimpses of vibrant colours peeking from underneath its straps.

Nike Air Force 1 BeTrue (USD 120).

The one you simply can’t miss in this lineup would have to be the Air Force 1. This standout showcases an innovative take and composition that’s designed to feature the rainbow with an iridescent Swoosh. You’ll also find the rainbow represented on its heel tab along with the Pride flag found on the midsole.

Nike has been an active supporter of LGBTQ+ with ongoing donations to more than 20 of its organisations under the Charities Aid Foundation. The funds donated by the sportswear brand helps in the distribution of grants to global agencies that protect LGBTQ+ communities worldwide.

The Nike BeTrue collection will be available from 19 June online.

 

Reebok

Reebok’s tribute to Pride takes the form of a collection entitled All Types of Love, that features a selection of sneakers like the Club C 85, Zig Kinetica, and Instapump Fury updated with various interpretations of the rainbow in their exclusive silhouettes.

Left to right: Nano X PRIDE SHOES (POA), Instapump Fury PRIDE SHOES (POA), CLUB C 85 PRIDE SHOES (USD 75).

Additionally, this collection is accompanied by Reebok’s Proud Notes campaign that’s fronted by prominent LGBTQ+ activists and influencers to provide a spotlight on issues affecting the marginalised community. Reebok has also donated USD 75,000 to the It Gets Better project — an organisation that connects and provides aid to LGBTQ+ youths globally.

Left to right: Forever Floatride Energy Slides (POA), ZIG KINETICA PRIDE SHOES (USD 120), ZIG KINETICA PRIDE SHOES (USD 120).
The Reebok All Types of Love collection first launch is now available online.
Click here to find out more on Reebok’s Proud Notes campaign.

 

UGG

In honour of Pride, UGG has gotten aboard the LGBTQ+ equality support train by releasing an all-gender inclusive Pride collection in collaboration with GLAAD and the Pacific Pride Foundation. The range consists of the Disco Checker Platforms and Fluff Yeah Slides, and are available in three fun colourways each, that pays homage to the LGBTQ+ flag in different unique ways!

UGG Disco Checker Platforms (USD 110).

The Disco Checker Platforms boasts a plush checkerboard fluff upper and a retro platform sole, a statement stomping footwear that adds height, so its wearer stands taller with pride! It comes crafted with a logo-embellished elastic heel strap for a snuggly fit, sheepskin lining, layered EVA foam, and the brand’s UGGplush™ wool blend.

UGG Fluff Yeah Slides (USD 100).

On the other hand, the Fluff Yeah Slides comes completely enveloped in soft fluffy sheepskin in a silhouette that’s both a slipper and sandal! These likewise come with the logo-embellished elastic heel strap, and a moulded rubber outsole for traction.

In conjunction with the launch of this collection, UGG has also donated USD 125,000 to GLAAD to support the non-profit organisation’s efforts for the LGBTQ+ community.

The UGG Pride 2020 collection is now available online.

 

Vans

Clockwise from top left: CUSTOMS RAINBOW BUTTERFLIES OLD SKOOL (USD 80), SK8-HI MTE 2.0 DX (USD 79.95), CUSTOMS RAINBOW CHECKER SK8-HI (USD 85), CUSTOMS RAINBOW TIE DYE SK8-HI (USD 95).

Vans is kicking off Pride Month with a rainbow-coloured eight-piece collection consisting of the brand’s signature Slip-On, Cayucas Slide, SK8 styles and more! Here, you will find the brand’s iconic checkerboard canvas infused with a parade of uplifting colours, alongside multicoloured foil sparkles and tie-dye detailing across the entire range of footwear!

Clockwise from top left: GLITTER SLIP-ON STACKED (USD 75), GLORY CHECK VARIX WC (USD 54.95), CAYUCAS SLIDE (USD 48), RAINBOW FOXING SK8-HI TAPERED (USD 65).

Known for their comfort and reliable performance for those who partake in skateboarding, these would make the perfect everyday shoes for those looking for a trusted pair of shoes to wear on the go all day. Celebrate LGBTQ+ equality all month long and more in style is made easy with these!

The Vans Pride 2020 collection is now available online.