It seems that Millennial Pink isn’t going away anytime soon, and it looks set on only getting bigger with the limited-edition launch of Hublot’s bold Big Bang Millennial Pink watch.
While sources vary on the origins responsible for making this pleasing shade of pink so popular — from Wes Anderson’s generous use of pink in his hit film The Grand Budapest Hotel, to the launch of the Apple iPhone 6S in Rose Gold propelling its demand with the mainstream — what it has come to represent in social culture is likely the reason for its enduring and important presence.
In the age of rising universal gender acceptance and the dismantling of gender conformity, Millennial Pink anything provides visibility for those who identify as LGBTQ+, and for their allies to express support for them in unmistakable fashion. All of this, summaries the creation of the Hublot Big Bang Millennial Pink, developed in partnership with Lapo Elkann, owner and principal designer of the prolific design firm Garage Italia.
Above: Hublot Big Bang Millennial Pink ($27,500).
Best known as one of the most recognisable Haute Horlogerie designs today, this latest watch is rendered unapologetically — case, bezel, dial, and straps — in Millennial Pink, meant to intentionally push the boundaries and acceptance for gender-neutrality within the male-dominated watch collector circles.
The Big Bang Millennial Pink comes in a bulky yet surprisingly lightweight 42mm case in satin-finished, anodised, and through-tinted aluminium. It’s skeletonised dial revealing its intricate UNICO chronograph movement is set in the background of the watch’s numerals — polished with white luminescence for easy visibility from day-to-night. You’ll also find Garage Italia’s logo discreetly branded on the subdial at 3 o’clock.
Each watch also comes with two straps, one in rubber with a titanium deployment buckle similarly in Millennial Pink, and the other in knitted Velcro with polyester that’s secured with an aluminium buckle.
Above: Lapo Elkann, owner and principal designer of Garage Italia, and designer Carlo Borromeo developing the Big Bang Millennial Pink.
In a press statement, Elkann says, “At Garage Italia, we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by their power or their superiority. More than simply a product, we want to create something which represents a positive change.”
Ricardo Guadalupe, CEO of Hublot, echoes the statement by adding that the colour was “symbolic of the world available to us, in its constant state of flux.” He continues, “the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision.”
|Model||Big Bang Millennial Pink|
|Dimensions||42mm x 14.5mm|
|Water Resistance||100 metres|
|Case Material||Satin-finished and Polished Millennial Pink Anodised Aluminium|
|Crystal Lens||Sapphire with Anti-reflective Treatment|
|Movement||Hublot HUB1280 UNICO Manufacture self-winding chronograph|
|Power Reserve||72 hours|
|Strap/Bracelet||Pink knit Velcro strap with anodized aluminum sport buckle, pink rubber strap with titanium deployant clasp|
Priced at $27,500 and limited to only 200 pieces worldwide, you’ll have to move fast if you are planning to get one. This watch is after all perfect for just about anyone and everyone.
The Hublot Big Bang Millennial Pink ($27,500) is now available in-stores at The Hour Glass.
The photos featured in this article is courtesy Hublot.
To find out more on the Hublot Big Bang Millennial Pink, click here.