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Ok, so it’s not just Cole Sprouse that features in Coach’s Disney Mickey Mouse x Keith Haring campaign, there’s also Kaia Gerber, Kōki, Xiao Wen Ju and Myles O’Neal. But anyway, here’s Cole Sprouse in the teaser video:
This special collaboration brings three American icons together (four if you include Cole), and includes bags and coin purses topped with Mickey ears, sweatshirts printed with Haring’s artwork, and you can spot “Andy Mouse” somewhere in there (Andy Mouse is Haring’s personal hero Andy Warhol drawn as Mickey). Here are some of the key accessories, photographed by Alessandro Simonetti.
To introduce the collection, Coach is launching an interactive digital experience, where you can shop physical and digital products, and create your own street art in the style of Haring. Here’s where you can check it out:
22 to 24 Dec 2020 — Jewel Changi Airport (Level 2 Entrance)
25 to 27 Dec 2020 — Wisma Atria Main Entrance
Also, you can win an item from the collection through the “Spot the Mickey” photo contest that happens from 22 to 27 Dec 2020. The steps to take part:
- Step 1: Activate the Mickey ears AR filter by scanning the QR code found on the Mickey x Keith Haring roving display
- Step 2: Snap a creative photo with Mickey and the Mickey ears AR filter
- Step 3: Post the photo onto your Instagram account (make sure your account is public) and hashtag #MickeyxHaringxCoach #SingapoRediscovers
- Step 4: Tag @ a friend in your caption
Four winners will be notified via DM by 31 December 2020.
The Coach Disney Mickey Mouse x Keith Haring collection will launch officially at Coach Wisma Atria and Coach Jewel stores from 29 December 2020. Prices range from $145 – $3,400.
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