New Balance introduces a collection of footwear and apparel in commemoration of Pride 2021. Entitled “Everybody’s Welcome,” the range is inspired by the global LGBTQIA+ community, is rooted in vibrancy and playfulness, and features art by queer Hong Kong visual artist, Zoie Lam. Her original designs aim to evoke happiness and optimism, and the belief that everybody is welcome, no matter how you identify.
Kristen Mackenzie, Senior Marketing Manager for New Balance says, “At New Balance, we believe that product can be purposeful in driving positive change and creating healthy dialog. Zoie Lam’s core value is positivity and she celebrates and encourages ambiguity and fluidity through her art. As a brand, our hope is that this collection will help foster connections with each other, regardless of our differences”.
Here are all the pieces from the collection.
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