Think pink. Barbiecore is having a moment these days, and Valentino seems to be the clear frontrunner of this movement that’s all about embracing vibrant pink hues, thanks to their PINK PP collection.
The world set up and gasped, alright, when Pierpaolo Piccioli turned Paris pink at the debut of the brand’s Fall/Winter 2022-2023 collection, featuring just two colours on the runway: black, and a shocking pink, which we collectively fell in love with. And here’s what makes that better — the announcement of Euphoria actress Zendaya and Formula One World Champion Lewis Hamilton fronting the campaign.
PINK PP is “the colour of love, community, energy and freedom”, according to Valentino, an abstract idea that goes beyond just the hue, and an expression of a feeling that you can own.
Zendaya’s campaign series was shot by photographer Micheal Bailey Gates in a monochromatic pink space, meant to act as a neutral shade that goes beyond its feminine associations, thus symbolising freedom. It’s not the first time Zendaya has worked with Valentino, and here, she shows us once again why she’s the perfect spokesperson for the brand; her youthful and energetic vibe shines through the pink, while the multi-talented artiste’s authenticity constantly draws younger audiences to everything she does and stands for.
For Hamilton, it’s his individuality and fierce advocacy that the brand loves, especially since he’s considered one of the most successful drivers in Formula One. His campaign series was shot by photographer Nicolas Kern, in an intimate pink set with a handwritten manifesto on the wall, and Hamilton in a reflective pose.
See more from the Valentino’s runway debut, ahead.
CLOSE-UPS FROM THE RUNWAY
[click on the images below to expand.]