The LINE FRIENDS Flagship Concept Store is Now Available on Lazada

Although much of retail life has returned to normal following the ease of regulations in Phase 2, there is no denying that this has resulted in crowds gathering in retail malls over the weekend. In addition to their physical store in Funan, the LINE FRIENDS concept store, PLAY LINE FRIENDS, has also gone digital to offer an alternative shopping experience for those who might find it a little daunting to visit the store. 

Recently launched on Lazada, the PLAY LINE FRIENDS Online Flagship Store features LINE FRIENDS merchandise that you can find in-store as well as an exclusive collection that is only available on their digital platform.

Here’s a look at what’s available.


As part of their special opening online, PLAY LINE FRIENDS is offering 30% off selected items across all character categories with an exclusive gift-with-purchase for orders above $120.

From left to right:
1. Rhodia Multi-Case Set – Brown, $47.60 (U.P. $68)
2. BT21 Bite 13-inch Laptop Sleeve – Koya, $40.60 (U.P. $58)
3. BT21 Wireless Keyboard – Shooky, $40.60 (U.P. $58)
4. Power Bank 5000mAh – Brown, $29.40 (U.P. $42)

For more LINE FRIENDS merchandise with 30% discount, click here.

SALLY & FRIENDS (Exclusively available on Lazada)

From left to right:
1. SAF Sitting Doll – ELLY, $22
2. SAF Pouch Mirror, $10
3. SAF Card Pocket – NIGHT, $34
4. SAF Sitting Doll – LOUIE, $22

For more Sally & Friends merchandise, click here.


From left to right:
1. MBF String Pouch – Choco, $20
2. MBF 20cm Sitting Doll – Sally, $32
3. MBF 15cm Standing Doll – Brown, $26
4. MBF Mini Pouch – Cony, $20

For more Mini Brown & Friends merchandise, click here.


From left to right:
1. BT21 Baby 20cm Flat Fur Doll – Mang, $32
2. BT21 Baby Strap Mini Pouch – Tata, $21
3. BT21 Baby Mini Body Cushion – Shooky, $28
4. BT21 Baby Flat Fur Mini Pouch – RJ, $30

For more BT21 Babies merchandise, click here.


From left to right:
1. Glass Bottle – Moscow, $18
2. Laundry Bag – Las Vegas, $28
3. Eco Bag – Germany, $19
4. Backpack – Turkey, $32

For more Play LINE FRIENDS Singapore Exclusive merchandise, click here.


📦 Free delivery for orders with a minimum purchase of $80
📦 Standard delivery (5 to 8 days) with a $1.49 fee
📦 Free postal mail delivery option (15 to 22 days) for selected items



For more information or to start browsing, click here.

Banner image courtesy of LINE FRIENDS/PLAY LINE FRIENDS Singapore.