2017 has definitely been the year for collaborations – look at the success of Rihanna x Puma, though it looks like 2018 is also going to be huge. Over the weekend, M.A.C announced that its planned collaboration with sportswear brand Puma will be coming to us next year.
Now, this isn’t something we were expecting.
MAC’s done plenty of collaborations, with the usual suspects like fashion designers Steve J and Yoni P, but also with crazier products like Good Luck Trolls. Even Caitlyn Jenner had her M.A.C celebrity collaboration, with the launch of the first-ever Caitlyn Jenner-branded lipstick.
Having gotten word straight from M.A.C’s Instagram page, they released a short teaser video with the caption: “Your favourite hues take a big step in a whole new direction! Stay tuned for a kickin’ collaboration, coming soon. #PUMAxMAC #ForAllTime”.
Such a vague message, and we’re left completely in the dark about this unusual (but exciting) collaboration. The black and white teaser simply shows a black sneaker silhouette zooming into M.A.C and Puma’s logos. With hints like “kickin collaboration” and the graphic of a sneaker silhouette, we’re more inclined to think that this dream collab could be giving us some new sneakers to covet.
That doesn’t rule out a new line of gym clothes, or even sweat-free exercise makeup that’ll let us look good when working out. No further information has been released since, and we’re all left to dream about what this new collaboration will be bringing to us next year.
Meanwhile, why not check out M.A.C’s products online through Lazada?
M.A.C x Puma launch in 2018. Stay tuned for more details.
Header Image: M.A.C
