NYLON Singapore Beauty Hit List 2018

It’s time again to award the best in beauty: For the fifth edition of the annual NYLON Singapore Beauty Hit List, we’re focusing on products launched through 2017, so you can update your collection with all the best-performing products on the market. To select the winners among this year’s nominees, we’ve assembled an expert panel of judges who share several decades of beauty experience between them.




ADELE CHAN : Apart from being the Editor-in-Chief of NYLON Singapore, Adele has released two editions of her book Editing Beauty. She has spent most of her working life in the local media industry and was previously handling Public Relations for Estée Lauder in Singapore.



NIKI BRUCE : A media professional with over 15 years of experience in the industry, Niki’s work spans across fashion, beauty, entertainment, lifestyle, and design, in both print and digital. The former Editor-in-Chief of HerWorldPLUS and Editorial Director at Honeycombers has an addiction to shoes and admits she drops way too much money on emerging Korean fashion and beauty brands. Have a look at her style blog here: nikibruce.com.


SHARON LIM : With 30 years of experience in print and digital media under her belt, Sharon is now a Strategic Content Director at The Ate Group, an integrated communications agency. The former Editor-in-Chief of Elle Singapore and current Nanyang Academy of Fine Arts lecturer has also appeared on Channel NewsAsia and BBC World News to speak on fashion, beauty, as well as women’s and social media issues.



SUSANAH CHEOK : Susanah is an accomplished multi-platform publishing professional, who spent the last three decades shaping the consciousness of readers in Singapore’s leading print magazines and websites. She is the founder of The Edit, a content creation consultancy that collaborates with magazines, websites and brands to produce compelling content for a wide variety of audiences. She is also an ardent animal advocate, a devoted mother of cats, and a part-time radio DJ.


WENDY CHENG (@xiaxue) : Better known by her pseudonym Xiaxue, the OG blogger and influencer made her mark for being an outspoken personality on social media, but that’s not all she’s recognised for. The proud mother of one is also a beauty junkie who produces regular content for her own YouTube channel as well as reality lifestyle channel Clicknetwork.




MONGCHIN YEOH (@mongabong) : Like many others, Mongchin started out as a blogshop model, but the Singapore Management University Accountancy undergraduate carved a niche for herself through her love for fashion, beauty, food and travel. If you’ve ever visited her Instagram account or stopped by her YouTube channel and website, you’ll know that this content creator has a clear passion for all things beauty and lifestyle.



CHRISTABEL CHUA (@bellywellyjelly) : Known to most by her moniker Bellywellyjelly, Christabel doesn’t just post photogenic snippets of her life on her blog and Instagram account; she also curates her collaborations with notable brands on her social media channels, and she’s got a few tips and tricks of her own when it comes to getting that fresh, glowing complexion. You can check out her line of cheeky accessories too over at iamkai.co.